W South Beach, one of Miami Beach’s most well-known luxury hotels, will officially close its doors on 20 August 2026. The closure marks the end of the property’s affiliation with Marriott International and the Marriott Bonvoy loyalty programme.
The 350 room all suite oceanfront resort, located at 2201 Collins Avenue in the Collins Waterfront Historic District, has flown the W flag since 2009. The last day guests can book a stay is 17 August 2026, with the hotel expected to be empty by 18 August.
The hotel is owned by British investment firm Reuben Brothers, which acquired the property in late 2024 for 425 million USD. The firm plans an extensive top to bottom renovation covering 175 hotel rooms and 173 private condominiums within the building.
Filings submitted to the Miami Beach Historic Preservation Board show the building itself will not be demolished. However, the lobby, guest rooms, pool deck and pool bar are all due for major upgrades.
The renovation plans include expanding restaurant and bar seating by more than 700 spaces, adding a French style patisserie with an outdoor courtyard, and introducing an exclusive members only club along with a new drop off zone. No timeline has yet been announced for when the property will reopen, or under which brand.
The hotel previously underwent a 30 million USD renovation in 2020. Despite that relatively recent investment, the new ownership is pursuing a far larger transformation of the property.
The closure carries a significant cost for staff. On 18 June 2026, W South Beach & Residences filed a notice with the Florida Department of Commerce confirming a mass layoff under the federal Worker Adjustment and Retraining Notification (WARN) Act. The notice confirmed the permanent termination of 337 non union employees, effective 19 August 2026.
Affected staff do not have bumping rights, meaning they cannot claim positions held by other employees at the property. Law firm Strauss Borrelli PLLC has since opened an investigation into whether the required 60 day advance notice under the WARN Act was properly provided ahead of the layoffs.
For Marriott Bonvoy members, the departure removes one of the programme’s most sought after redemption options in the United States. The property has long been considered a high end, beachside points redemption choice in a prime leisure market.
Online travel platforms have already reflected the closure. Booking listings show the property marked as closed from 19 August 2026, with renovation work expected to continue into 2027, though completion dates remain subject to change.
The hotel sits close to the Miami Beach Convention Center and Lincoln Road Mall, and has been considered one of the area’s most recognisable beachfront properties, known for its pool deck, beach cabanas and AWAY Spa.
For travellers with existing or upcoming reservations beyond the closure date, confirmation on cancellation procedures has not yet been issued. Guests are advised to check directly with Marriott or the hotel for updates as the closure date approaches.
