Starwood Hotels & Resorts Worldwide, Inc. names DIRECTV as Starwood’s preferred video and audio provider in the United States. The agreement provides Starwood’s guests with new access to DIRECTV’s exclusive NFL SUNDAY TICKET, programming for the four major sports leagues and nearly 100 HD channels, greatly enhancing the in-room guest experience by providing more of the comforts of home while on the road.
Beginning today, Sheraton, one of Starwood’s 10 distinctive hotel brands, will immediately begin utilizing the new partnership by upgrading its HDTV experiences and bringing new channels to its U.S. hotels.
The agreement will also bring new, high-quality experiences to all of Starwood’s brands throughout the U.S., providing unmatched access to one of the world’s most popular TV services.
Starwood properties will have access to DIRECTV’s 2nd generation headend platform and the groundbreaking DIRECTV Residential Experience (DRE). This turns hotel rooms into living rooms with an entertainment experience guests already know and love. Hotel guests at properties providing DRE will benefit from access to nearly 100 HD channels, exclusive sports programing, a user-friendly interactive program guide and select DVR capabilities.