sbe, the leading lifestyle hospitality company, signed an exclusive partnership with specialty retailer Abercrombie & Fitch. The partnership will bring a series of bespoke co-branded events and pop-up shops at selected properties.
Additionally, members of the A&F Club, the brand's loyalty program, will be rewarded with special benefits across sbe's hotels, restaurants and entertainment venues.
The partnership will be brought to life in the coming months through a series of events. The first of these events, A&F's DO IT IN DENIM launch, took place at the Mondrian Los Angeles. Attendees, including A&F Club members, had the opportunity to see and try the brand's new denim collection.
Throughout the partnership, guests at sbe hotels will also have select access to Abercrombie & Fitch pop-up shops and exclusive offers, while members of the A&F Club can enter to win VIP access to grand openings and other cultural events at sbe properties.
Sam Nazarian, Founder and CEO of sbe said, "This partnership is another important step in the growth of sbe and its innovative cross-marketing outreach. We're thrilled to have A&F's 4.5 million+ club members join our network and we can't wait to welcome Abercrombie & Fitch customers to our properties."
Abercrombie & Fitch joins a roster of other notable lifestyle brands that enhance the guest experience at sbe properties, including LG Electronics, The Lincoln Motor Company, Van Dutch Yachts, JetSmarter aviation, Evian and LVMH Moët Hennessy Louis Vuitton SE beverages.