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New Best Western Hotel Opens in Japan’s Second Largest City

BW Fino Shin-Yokohama

Best Western Hotels & Resorts has continued to expand its portfolio in Japan with the launch of a new Best Western Hotel in Yokohama, the vibrant seaport and Japan’s second-largest city.

Best Western Hotel Fino Shin-Yokohama is nestled in the center of Yokohama, just five minutes’ walk from JR Shin-Yokohama Station ­­– the main hub for Shinkansen bullet train services to Tokyo, Osaka and Nagoya. This newly-built midscale hotel offers 108 contemporary rooms, all equipped with sleep-inducing beds, bathrooms with power showers, working areas and complimentary Wi-Fi. Every stay will be enhanced by Best Western’s world-famous service standards.

Corporate travelers can take advantage of the 24-hour business center with professional services such as printing and photocopying. This makes Best Western Hotel Fino Shin-Yokohama the perfect choice for local or international travelers seeking comfortable, convenient and fully-connected stays in the heart of the city.

Visitors will have plenty of opportunities to head out and discover the wonders of Yokohama; the hotel’s downtown location puts the guests within reach of many local restaurants and bars, as well as attractions such as the Nissan Stadium, Yokohama Arena and Shin-Yokohama Ramen Museum. For those who want to explore further afield, the nearby Yokohama Subway network makes it easy to access the entire city and beyond.

“We are thrilled to welcome guests to Best Western Hotel Fino Shin-Yokohama, as we continue to increase our footprint in the ‘Land of the Rising Sun’. This outstanding new property reflects our successful strategy of delivering intuitive international accommodation in Japan’s high-demand destinations. As one of the country’s biggest cities and part of the vast Greater Tokyo region, Yokohama holds a huge amount of potential for our brands,” commented Olivier Berrivin, Managing Director of International Operations - Asia, BWH Hotel Group.



Best Western Hotels & Resorts is one of the leading hospitality companies in Japan, with an extensive collection of hotels and resorts all across the country. Best Western Hotel Fino Shin-Yokohama joins a network of 20 properties nationwide, including locations in major cities such as Tokyo, Osaka, Nagoya, Sapporo and Fukuoka. It also becomes the group’s second hotel in Yokohama, joining the popular 185-key Best Western Yokohama.

Prior to the global pandemic, tourism in Japan was riding the crest of a wave. International visitor arrivals to the country reached 31.9 million in 2019, hitting a new record high for the seventh consecutive year. While the government’s target of 40 million visitors in 2020 was derailed by the global pandemic, Japan’s long-term future is bright – especially as the country remains hopeful of hosting the Olympic Games in 2021. Yokohama had been scheduled to host the baseball, softball and football events during Tokyo 2020.

With such a dazzling and diverse array of attractions, rich cultural heritage and global connectivity, Japan is a key strategic market for Best Western Hotels & Resorts, and will play an important role in the expansion of its Asian portfolio for many years to come.


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