- Özgür Töre
Pronounced ‘life’ or ‘live your freedom’, lyf Collingwood, Melbourne is the first lyf to open in Australia, and it’s a hotel but not as you know it.
lyf Collingwood Melbourne is officially opening on Saturday, May 14th, 2022. lyf Collingwood, Melbourne is envisaged as a place where leisure travellers can mix and mingle with business travellers, where friends can catch up over a coffee before going in search of a perfect lunch, where guests can do a load of laundry before their next adventure, where a start-up founder can pitch a potential investor in a tech meeting space.
Located in the hippest corner of the hippest neighbourhood in Melbourne, lyf Collingwood is two minutes’ walk to Smith Street, the world’s coolest street according to global culture bible Time Out, and a 10-minute tram to the CBD.
Its neighbours are Melbourne’s chicest boutiques, edgiest galleries, quirkiest homewares stores and buzziest restaurants and bars.
lyf features 105 studio rooms with a choice of the One of a Kind studio or the Two of a Kind offering, custom-designed for mates or colleagues travelling together and featuring two side-by-side studio rooms with shared communal kitchen space decked out with SMEG appliances.
Through #lyfxart, guests can discover Melbourne’s Street art right within the property. Think custom murals by contemporary artist Mysterious Al adorning the property’s walls and most strikingly, a giant piece on the building’s exterior which can’t be missed. Each unit also boasts a bespoke wallpaper design by the artist.
There’s a networking lounge, free barista made coffee for Ascott Star Rewards members, high speed Wi-Fi, a communal kitchen and a laundry space with an old school arcade-style games machine.
The 24-hour reception area is staffed with expert lyf guards who live to find a great pizza at 2am, the perfect afternoon wine bar or dog-friendly walking path for discerning hounds.
Shermaine Chong, lyf champion, AKA lyf Residence Manager, said the lyf concept recognised travellers just want more. “Start-ups and technopreneurs don’t just want a conference room — they want fun, creative spaces and the opportunity to explore. They want to bond and network organically.”
“Guests don’t just want a room and a shower. They’re looking to connect with like-minded people. They want a team who can help them really discover the fabric of a neighbourhood — the secret bar, the pop-up restaurant, the late-night comedy gig. Our guests want authenticity and community — they want somewhere to stay that is much more than just somewhere to sleep.”
And that includes travelling doggos who are welcomed under the CollingWOOF Canines package with a bed, blanket and food bowl for their stay plus a welcome pack including a treat and toy.
For guests who want to take the stress out of coordinating their stay, there’s the Once in a lyf Time Experience package which includes two nights in a One of a Kind studio, a welcome cocktail or brew on check-in and a bespoke local experience curated by the lyf Guards.