Spotlight on New Hotels

 

6th MAXX by Deutsche Hospitality Opens in Baden-Württemberg

MAXX Hotel Aalen

On 18 August 2022, the MAXX Hotel Aalen team celebrated the official opening of its hotel together with Frederick Brütting, Lord Mayor of the city of Aalen.

In addition to 133 modern, spacious guest rooms and suites, the new hotel building features three conference rooms as well as the hotel's own fitness and wellness area. The FROQ restaurant rounds off the culinary service. MAXX Hotel Aalen is the sixth hotel under the midscale brand name MAXX by Deutsche Hospitality and is operated by Augsburg-based Scoop Hotels GmbH.

"The hotel is a perfect addition to the new city district. Centrally located, easily accessible and in the immediate vicinity of the Kulturbahnhof, the hotel is an enrichment for the range of accommodation in Aalen," says Lord Mayor Frederick Brütting.

"We are very pleased to be present in Aalen with a MAXX Hotel. MAXX by Deutsche Hospitality is uncomplicated, family-oriented, and modern, which is why the brand fits perfectly with Aalen," comments Kai H. Gehrmann, Vice President Franchise, Deutsche Hospitality.

"Thanks to its central location, MAXX Hotel Aalen is an attractive site for business and leisure travelers alike."

Axel Jünke, Managing Director of the Scoop Hotels Group, had the following to say: "My thanks go out to our local partners who reliably supported us in the realization of the hotel project, and of course to our energetic hotel team on site in Aalen. Together with Deutsche Hospitality, we are looking forward to launching a modern, design-oriented hotel concept with tremendous potential at an excellent location this summer with the opening of Maxx Hotel Aalen."

Carmen Sasse, General Manager of MAXX Hotel Aalen, adds: "The entire team and myself are very pleased to be able to celebrate the opening of our hotel. At MAXX Hotel Aalen, we not only want to offer a home to travelers - we also cordially invite residents as well as visitors to the Kulturbahnhof to discover what we have to offer in the culinary area."

Located directly at Aalen's main train station, the city's new hotel welcomes its guests in a modern ambience and a charming atmosphere. The city center with its numerous shopping opportunities and sights is just a few minutes away by foot. The surrounding environs have inviting excursion possibilities in abundance, such as lakes, chateaus and castles, just waiting to be explored.

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