Ennismore, the rapidly expanding lifestyle hospitality company, has joined forces with Ark Capital Partners and Kyko Group to unveil plans for Hyde Perth.
This eagerly anticipated hotel is set to open its doors in 2024, marking the debut of the Hyde brand in Australia.
A Fresh Take on Bohemian Luxury
Hyde Perth promises to be more than just a hotel; it’s poised to be a destination. With its bohemian chic rooms designed for both socializing and recharging, the hotel aims to redefine luxury. Guests can expect innovative dining concepts that offer a global table of flavors, ensuring a culinary journey like no other. The playful beach club ambiance, combined with a rich program of music discovery, ensures that guests will experience a unique blend of relaxation and entertainment.
Prime Location with a Unique Vibe
Strategically located on Pier Street in the heart of Perth’s bustling Central Business District, Hyde Perth’s location is second to none. The hotel will boast 120 meticulously designed guest rooms, of which 18 are spacious suites that promise unparalleled luxury. For those looking to host events or meetings, the hotel offers two dedicated spaces, ensuring that both business and pleasure are catered to.
One of the standout features will be the destination restaurant, which promises to be a gastronomic delight. Adjacent to it, a lively bar will open out to an outdoor pool area, surrounded by lush, tropical landscaping. This seamless blend of indoor and outdoor spaces is set to offer guests a unique experience, allowing them to soak in the vibrant atmosphere.
Drawing inspiration from Western Australia’s rich palette of colors and cultural influences, the hotel’s design will emphasize connection and community. The expansive sofas in the lobby and elongated communal tables are not just design elements; they are an invitation for guests to strike up conversations and forge new connections.
Entertainment and Dining: A Class Apart
Staying true to Hyde’s festival spirit, the hotel promises to be a hub of entertainment. Guests can look forward to a curated program of music and live performances that will dial up the energy, ensuring that there’s never a dull moment. The restaurant, spotlighting Western Australia’s freshest produce, will offer a dynamic dining experience that evolves from dawn to dusk. Complementing this will be a trend-setting bar that promises innovative cocktails, ensuring that guests are always in high spirits.
Hyde’s Legacy and Future Prospects
With its origins in the vibrant LA club scene of the early 2000s, the Hyde brand has become synonymous with intimate music and electrifying nightlife. In Perth, Hyde aims to offer a fresh perspective on music, dining, and drinks. The goal is to create a space where guests can bask in a curated pool scene by day and let their hair down by night.
Hyde Perth is set to join an elite collection of Hyde properties, with locations spanning from Miami to Dubai to Ibiza. The brand’s expansion plans are ambitious, with new Hyde hotels in the pipeline for Queenstown, London City, and Bodrum.
Stakeholder Insights
Mark Bullock, Ark Capital Partners Managing Director – Acquisitions & Asset Management, expressed his excitement about the partnership with Ennismore. He believes that the Hyde brand aligns perfectly with Perth’s progressive culture and vibrant vibe. Gaurav Bhushan, CO-CEO of Ennismore, shared this sentiment, emphasizing Hyde’s potential as a cultural landmark. Carolyn Turnbull, Managing Director of Tourism Western Australia, also welcomed the addition of Hyde to Perth’s hospitality scene, highlighting its potential to boost tourism.
Kyko Group, renowned property development specialists, are the primary investors behind this venture. Their commitment is clear: to transform the hotel into a landmark that Perth has never seen before.
As lifestyle and leisure continue to dominate the global hospitality industry, Ennismore is leading the charge. With its diverse portfolio of brands and a slew of hotel openings slated for 2023, the future looks bright. Hyde Perth, with its promise of luxury, entertainment, and unique experiences, is set to be a jewel in Ennismore’s crown.
With lifestyle and leisure being two of the fastest-growing segments in the global hospitality industry, Ennismore is leading the way with its 17 brands representing over 135 hotels and resorts, 120 in the pipeline and more than 300 restaurants and bars. In 2023, Ennismore is set to open nearly 20 hotels, including Maison Delano Paris, France; SO/ Uptown Dubai, UAE; 21C Museum Hotel St. Louis, USA; Mama Shelter, Rennes France; The Hoxton, Charlottenburg, Germany; Mondrian Ibiza, Spain, and Heritage Grand Perast by Rixos.
