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Sports Tourism

Olympique Lyonnais Dubai jersey

Olympique Lyonnais to Promote Dubai Tourism

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Emirates’ newest sponsorship partner, the French football club Olympique Lyonnais (OL), will play their first match under the Emirates contract in special one-off jerseys with the words “Dubai is Open” across the front.

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Champions League match

Record Revenues Reported for English and European Football Clubs

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European football is loved around the world, millions cheer in stadiums and by screens in millions of homes. A recent study reveals record revenues generated for 2018/19 for English and European football clubs ahead of the financial impact of COVID-19.

Lamborghini The Real Race

Lamborghini Enters eSports Arena

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Automobili Lamborghini enters the burgeoning eSports world, courtesy of its inaugural virtual one-make series The Real Race.

Camp Nou

eSports Enjoys Popularity Boost as People Stay Home

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Covid-19 has affected nearly every live sporting event. But now it's slowly but surely coming back to life, with new measures imposed to keep fans, players, managers and stadium workers safe. The outbreak has also led to a number of new innovations.

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