On January 23, 2024, the World Tourism Organization (UNWTO) announced its new name and brand: UN Tourism.
By moving away from acronyms, UN Tourism adopts a more approachable stance and capitalizes on its strengths: the “UN”, signifying authority, and tourism, a simple and relatable concept for all. This change has been endorsed by the Organization’s membership, highlighting its united support for the profound transformation and reinvention of UN Tourism in recent years, as it has become more agile, visible, and ever closer to its Member States, partners and the sector as a whole.
More details are in the UN Tourism announcement
UN Tourism has officially opened applications for the Best Tourism Villages 2025 initiative, inviting rural destinations worldwide to showcase their commitment to sustainability, cultural preservation, and responsible tourism. Since its launch in 2021, this prestigious […]
Best Tourism Villages 2025: UN Tourism Invites Rural Destinations Read More »
UN Tourism has strengthened its partnership with Morocco, reinforcing the country’s position as a leader in Africa’s travel industry. In 2024, Morocco welcomed 17.4 million international tourists, marking a 20% increase from the previous year
UN Tourism & Morocco Expand Investment in Travel Sector Read More »
The United Nations World Tourism Organization (UN Tourism) and the Development Bank of Latin America and the Caribbean (CAF) have signed a Memorandum of Understanding (MoU) to boost sustainable tourism in the Americas. The agreement,
UN Tourism and CAF Partner to Boost Sustainable Tourism in the Americas Read More »
International tourism has made a remarkable comeback, with 2024 marking a near-complete recovery to pre-pandemic levels. According to the latest World Tourism Barometer from UN Tourism, global tourist arrivals reached 1.4 billion in 2024, a
UN Report Confirms Full Recovery of International Tourism in 2024 Read More »
Mallorca took center stage as it hosted the 2024 Global INSTO Meeting and III Sustainable Destinations Summit, bringing together leading experts to explore actionable strategies for advancing sustainable tourism. Organized by the Fundació Mallorca Turisme
Sustainable Tourism in Focus at Mallorca’s 2024 INSTO Summit Read More »
Bahrain will host the 9th UN Tourism World Forum on Gastronomy Tourism on 18-19 November, with the theme “Gastronomy Tourism: A Driver of Economic Diversification and Inclusion.” It will be the first time the Forum
The G20 economies have a crucial role in driving sustainable transformation in the tourism sector, according to UN Tourism. Speaking at the recent G20 Tourism Ministers meeting in Belém, Brazil, UN Tourism Secretary-General Zurab Pololikashvili
UN Tourism Calls on G20 to Lead the Transformation of the Sector Read More »
International tourism has surged back to near pre-pandemic levels, with the sector recovering to 96% of its 2019 figures in the first seven months of 2024. Around 790 million tourists traveled internationally during this period,
Tourism in 2024 Recovers to 96% of Pre-Pandemic Levels Read More »
Africa’s tourism is witnessing remarkable growth as new UN initiatives aim to further bolster the sector. The 67th meeting of the UN Tourism Regional Commission for Africa, held from July 22-24, brought together public and
Africa’s Tourism Sector Sees Growth and New UN Initiatives Read More »
Following its global success, the Gastronomy Tourism Forum in the Basque Culinary Center (BCC), organized by UN Tourism and its Affiliate Members, will now make its regional debut. The First UN Tourism Regional Forum on
UN Tourism Forum on Gastronomy Tourism in the Philippines Read More »
UN Tourism is set to host its first Regional Forum on Gastronomy Tourism for Africa, aiming to make gastronomy tourism a key pillar for sustainable and inclusive growth across the continent. The event will be
UN Tourism to Host First African Gastronomy Forum in Zimbabwe Read More »
In 2022, the list of top spenders was headed by the United States. France, Spain and the USA took the top spots for most visited destinations. The top spenders list changed in 2023. China has
World’s Top Tourism Spenders and Most Visited Destinations in 2023 Read More »
