- Özgür Töre
The Majorca Tourist Board and the Majorca Tourism Foundation (MFT) shared up-to-date information on health protocols and the development of safety measures, regulations and preventative action.
Majorca wants to help the travel trade prepare their customers for the new safety protocols implemented and inform them on how they may impact their visit to the island, whilst also maintaining quality service guarantees. The Foundation also announced their plans for sustainable tourism and shared details about the island’s new app called “Playas Seguras” (Safe Beaches), which will be launched for the 2021 season. The app with enable the crowds on the beaches of the island to be monitored. The information generated about the use of these public spaces will be available to both residents and visitors.
The Majorca Safe Tourism website provides informative resources to the British market about everything that should be taken into account when travelling to the island, ranging from arriving at the airport and staying in a hotel, to the different leisure activities and public spaces available. The website also contains presentations and videos from the Safe Majorca Forum.
The UK is Majorca’s second largest tourist market. The island welcomes the highest number of British tourists of all the Balearic islands; of the 3.7 million British tourists who visited the Balearic Islands from January to December 2019, 2.4 million went to Majorca, a 2.7% increase on the previous year.
Majorca Tourism Foundation manages the promotion of Majorca as a tourist destination. It is a not-for-profit organisation within the public sector, integrated in the Majorcan Government. Its aim is to encourage the promotion of tourism to the island in the national and international markets. In addition it is responsible for the creation of tourism products, the management of tourist services in general, and any activity that aims to promote tourism to the island.
To achieve its objectives FMT organises and participates in national and international tourism promotional meetings. In order to project the image of Majorca as an audio-visual set and film tourism destination abroad it works with the Majorca Film Commission, as well as collaborating with different public and private tourism agencies in order to co-ordinate the promotion of the different tourism products.