Bob W

Bob W Expands Its Footprint in Helsinki with Acquisition of Iconic Former Hotel Rivoli Jardin


Bob W, the innovative tech-driven short-term rental brand, is further expanding its presence in Helsinki by taking over the iconic former Hotel Rivoli Jardin in the vibrant Kaartinkaupunki district. This move increases Bob W’s European portfolio, marking its operation of 32 properties spanning 20 cities in nine countries.

Located in the heart of Helsinki, the Bob W Kaarti is set to be a distinct addition to the brand’s offerings. This former hotel boasts 55 rooms and suites, complete with kitchenettes, a social kitchen, a co-working space, and a communal sauna — a nod to the city’s cherished sauna culture. Committed to preserving the building’s architectural heritage, Bob W aims to blend its historic elements with contemporary design features.

Staying at Bob W Kaarti offers guests an authentic Helsinki experience. Nestled at Kasarmikatu 40, guests are at the epicentre of a bustling area filled with cafes, galleries, and boutiques, and just a short walk from the city’s main attractions. To further enrich the visitor experience, Bob W’s marketplace technology platform connects guests with local amenities such as breakfast options and gym facilities.

The acquisition was facilitated by real estate equity partner Slättö, which is leasing the property to Bob W. Erik Möller, Slättö’s Head of Hotels, emphasizes the increasing trend of co-living and sees potential in collaborating with Bob W, praising its focus on design, technology, and sustainability.

Expressing her optimism, Emilia Malmi, Bob W CEO Northern Europe, highlights the synergy between Bob W and Slättö. She mentions their shared vision of fusing the building’s historical allure with modern technology and sustainable operations.

Ensuring the edifice retains its authentic allure, Bob W has engaged the acclaimed local interior design firm, Koko3 Helsinki. Mari Relander from Koko3 shares their enthusiasm, revealing that their design will echo the character of the Kaartinkaupunki district, emphasizing sustainability, functionality, and art-inspired details.

The acquisition aligns with Slättö’s commitment to sustainable development, as the property will undergo refurbishments to meet the environmental standards of the LEED certification. Doors are set to open to the public in 2024.

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