Tel Aviv-born hotel group Brown Hotels, has incorporated four Tel Aviv hotel properties by the Zvieli Group into its operations. Expanding its property portfolio, Brown Hotels will rebrand and manage all four acquired hotels.
Brown Hotels will convert The Townhouse Hotel and the adjacent Townhouse Apartments on Rothschild Boulevard into a 36-room hotel, transform the De La Mer Hotel on Hayarkon Street into a new wing of the Brown Beach House hotel, and relaunch the Olympia Hotel as a fully renovated and rebranded property.
Brown Hotels will rebrand and manage all the Zvieli hotels in Tel Aviv, taking on all existing employees at each property headed. The effort will be overseen by Shlomi Tahan, former chief operating officer of the Isrotel chain. Brown Hotels plans to convert the De La Mer and Olymia hotels into residential properties in the future, at which point they will be returned to the Zvieli Group.
With residential, commercial and hotel real estate development at the company’s core, Zvieli has made the decision to focus primarily on the real estate development and transfer day-to-day management and operations to the accomplished Brown Hotels group.
Leon Avigad, founder of Brown Hotels said, “We’re delighted to onboard these centrally located, Tel Aviv hotels into our growing property portfolio. The acquisition reflects both Israel’s growing tourism and Brown Hotels’ development, to satisfy the influx of savvy travellers to Tel Aviv”.
In addition to the eight hotels currently in operation across Israel and Croatia and the merger of the Zvieli properties, Brown Hotels is expanding with the arrival of six new properties in Israel over the coming year, and further properties across Greece, Germany and the UK by 2023, transforming the Israeli hospitality group to an international hotel brand.
For more information about Brown Hotels, visit www.brownhotels.com.
