Sports tourism in the United States generated $114B in 2024, as more than 109 million fans packed stadiums, arenas, and venues across the United States, creating a travel-driven economic boom that continues to reshape the tourism landscape.
According to the newly released “State of the Industry: Spectator Sports Tourism” report from Sports ETA, the trade association for the U.S. sports events and tourism sector, this figure includes $47.1 billion in direct spending and supports nearly 665,000 full-time and part-time jobs nationwide.
From Stadium Seats to State Revenues
The 2024 report, produced in collaboration with Tourism Economics and backed by Northstar Meetings Group, reveals just how far-reaching the impact of sports tourism has become. Beyond stadium gates, the ripple effect is felt across hotels, restaurants, transit networks, and local attractions. In total, state and local tax revenues reaped a windfall of $8.5 billion thanks to non-local attendees who traveled at least 50 miles to attend professional, minor league, and collegiate games.
A staggering 63.5 million of these sports travelers stayed overnight, signaling a high level of visitor engagement and deeper economic input into host communities. The findings exclude amateur and youth sports, which were the focus of Sports ETA’s 2023 study, making this year’s spotlight on ticketed spectator events all the more remarkable.
The Top States Cashing In
In terms of geographical impact, three states led the scoreboard: California, Texas, and Florida. Each state boasts a robust lineup of pro sports franchises, world-class venues, hotels, and enthusiastic fan bases, all of which contribute to their tourism draw. The report’s Top 10 state rankings highlight how investment in sports infrastructure pays off—not just in wins and championships, but in visitor spending and job creation.
John David, President and CEO of Sports ETA, noted, “These states are leading examples of how strong destination infrastructure, venue investment, and a passionate fan base translate into tourism growth.”
America: A Future Host for the World’s Biggest Events
This year’s study arrives at a pivotal moment as the U.S. prepares to take center stage on the global sports calendar. Starting with the FIFA Club World Cup in 2025, the country will play host to a series of mega-events including the FIFA World Cup 2026, the 2028 Summer Olympics in Los Angeles, and the Rugby World Cups in 2031 and 2033. The Winter Olympics are also scheduled to return to Salt Lake City in 2034.
These events are expected to elevate the United States’ position as a premier destination for sports travelers worldwide. As cities gear up to welcome international teams and their fans, the infrastructure and hospitality sectors are already seeing new rounds of investment and preparation.
The Global Appeal of U.S. Sporting Events
The report also casts a spotlight on international visitors, with 1.8 million global travelers contributing $3.9 billion in direct spending at American sporting events. This figure underscores the increasing allure of U.S.-based competitions not only for domestic fans but for a growing international audience. For overseas travelers, combining sports fandom with destination travel is becoming an increasingly popular way to explore American culture, from tailgate parties to halftime shows.
“Spectator sports travel continues to play an essential role in driving tourism and economic vitality in communities nationwide,” said John David. “This year’s expanded study affirms the far-reaching impact of fans traveling to watch their favorite teams and athletes in person.”
As more destinations recognize the value of sports tourism, local governments, venue operators, and tourism boards are leveraging these insights to plan for the next decade of growth. Whether you’re a casual fan or a die-hard supporter, the draw of live sports is proving to be a winning ticket for travel in America.
Main Photo credit: ID 18262568 @ Wisconsinart | Dreamstime.com
