Choice Hotels International, Inc. (NYSE: CHH) has unveiled a flavorful collaboration, allowing guests to relish food ordering and delivery services through Grubhub during their stays at 500 participating hotels.
This initiative is a part of the ongoing revitalization of the award-winning loyalty program, Choice Privileges, aiming to enhance rewards and conveniences for guests on their journeys.
Choice Privileges: A Symphony of Services and Rewards
Guests residing at selected midscale and extended stay brands of Choice Hotels, such as Everhome Suites, Clarion Pointe, Comfort Inn, Mainstay Suites, and Sleep Inn properties, can now explore Grubhub’s extensive network, featuring over 365,000 restaurants and convenience options. To avail of this service, guests can access a branded ordering and delivery experience within the Grubhub app while on the hotel’s premises, coupled with a complimentary one-month subscription to Grubhub+, the platform’s loyalty program offering unlimited $0 delivery on orders above $12.
Julie Purser, Vice President of Loyalty Strategy and Membership Rewards at Choice Hotels, emphasized the company’s commitment to expanding opportunities for Choice Privileges members. “We aim to focus on benefits that will bring additional value to our members,” she said. The collaboration with Grubhub is designed to enhance the guest experience at participating hotels by offering logistical and financial ease for those seeking food delivery services.
Rob DelaCruz, Vice President and General Manager of Onsite Hospitality at Grubhub, expressed his enthusiasm about being the preferred delivery provider for guests, whether they are traveling for work, relaxation, or leisure. “We are thrilled to offer a convenient and seamless ordering and delivery experience for Choice Hotel guests, allowing them to savor the flavors of local communities nationwide,” he stated.
Continuous Enhancement: Elevating Member Experiences
This enhancement of member benefits is in line with several recent endeavors to rejuvenate the Choice Privileges program. Earlier this year, Choice introduced two co-branded credit cards, the Choice Privileges Select Mastercard and the Choice Privileges Mastercard, providing travelers with more avenues to earn Choice Privileges points on hotel stays and everyday expenses like fuel, groceries, and household items.
In a significant move in July, Choice Hotels successfully integrated the Radisson Rewards Americas loyalty program into the Choice Privileges program, enabling nearly 60 million members to earn and redeem points at over 7,000 Choice-branded hotels across various brands. This integration has broadened the spectrum of benefits for members, including complimentary breakfast for Diamond status members at select Radisson hotels and additional member benefits like earning and redeeming points at luxurious Preferred Hotels & Resorts, PENN Casinos & Resorts, and BlueGreen Vacations.
Diverse Rewards: Tailoring Guest Experiences
Members can also enjoy “Your Extras,” allowing them to choose from a selection of gift cards or Choice Privileges points during check-in for stays that include at least one Sunday through Thursday night at participating brands. Gold, Platinum, and Diamond members are welcomed with an Elite Gift of 250 points per stay as a token of appreciation.
The collaboration between Choice Hotels and Grubhub is a testament to Choice Hotels’ commitment to enriching guest experiences and offering a plethora of rewards and conveniences, allowing travelers to explore local flavors with ease and comfort. This partnership is a step forward in the hospitality industry, blending culinary exploration with comfortable stays, and ensuring guests feel valued and cared for during their travels.
