InterContinental Hotels Group (IHG) reveals the name of IHG® Rewards Club’s new top membership level, Spire Elite, introduced to recognise and reward its most loyal members. Starting this week, IHG Rewards Club will better reward its most loyal members.
From today, Spire Elite membership can be reached by earning 75,000 qualifying reward points or staying at an IHG hotel for 75 qualifying nights, over the course of a calendar year. Including the ability to earn 100% extra bonus points on qualifying stays, Spire Elite members will also be able to choose between receiving 25,000 points, or upgrading a friend or family member to Platinum.
The qualification requirements for all IHG Rewards Club membership levels have also been restructured to make it easier for members to be rewarded for their loyalty. From July, Club members will need to earn just 10,000 qualifying points or stay for 10 qualifying nights to be eligible for Gold membership. Gold members will need to earn 40,000 qualifying points or stay for 40 qualifying nights to reach Platinum membership.
As part of the launch of Spire Elite, IHG Rewards Club has relaunched its Rewarding Experiences Digital Hub (ihgrewardsclub.com/rewardingexperiences) to showcase the experiences available to IHG Rewards Club members all over the world and across all four IHG Rewards Club membership tiers.
To celebrate the launch, world renowned travel photographer Steve McCurry – who is best known for his 1984 photographic portrait ‘Afghan Girl’ – has joined forces with the world’s biggest hotel loyalty programme to capture how a moment of recognition is brought to life through three poignant photographs. Each photograph depicts that unique and treasured moment at which one person recognises another.
Visit the Rewarding Experiences Digital Hub to find out more about Steve McCurry’s exclusive photographs for IHG Rewards Club, more information about Spire Elite, and using IHG Rewards Club points to obtain rewards.
