Vignette Collection Suite room

IHG introduces the Vignette Collection in Indonesia

IHG Hotels & Resorts, a global hotel giant, has announced its collaboration with MMS Land. Their joint venture aims to introduce the Vignette Collection’s inaugural hotel in Indonesia.

The beachfront property, Rumah Luwih Bali, boasts 74 rooms and suites. It’s set to integrate into the IHG system this year. By 2024, after significant renovations, it will transition fully into a Vignette Collection establishment. The resort, reflecting a blend of heritage and hospitality, will undergo enhancements to provide an authentic and immersive experience.

Vignette Collection: A New Era of Luxury

Rumah Luwih Bali is the latest addition to the Vignette Collection’s luxurious portfolio. Each hotel under this brand is distinct, yet they all share a commitment to benefiting people, the environment, and communities. These properties cater to the modern luxury traveler, emphasizing unique design and character.

Chris Anklin, IHG’s Senior Director for Development in South East Asia and Korea, expressed enthusiasm about the expansion. He highlighted IHG’s rapid growth in Indonesia, with 24 operational hotels and 15 more in the works. Anklin emphasized Bali’s significance as a pivotal tourism center for both local and international visitors.

He further elaborated on IHG’s robust presence in Bali. With renowned brands like Six Senses, InterContinental Hotels & Resorts, and Hotel Indigo, IHG is no stranger to the luxury market. The introduction of the Vignette Collection, especially along Bali’s East Coast, is expected to offer travelers a unique experience.

CEO of MMS Land, Mr. Andre Chandra Biantoro, shared his anticipation for the Vignette Collection’s debut in Indonesia. He mentioned Rumah Luwih’s acquisition by MMS Land in April 2023 and its distinct identity. Biantoro expressed confidence in IHG’s expertise, believing it will elevate the guest experience and attract new visitors.

Rumah Luwih Bali is a picturesque property nestled amidst Bali’s natural beauty. With views of Mount Agung and the ocean, this colonial-style mansion offers 74 guest accommodations. Located near the I Gusti Ngurah Rai International Airport, the hotel provides various amenities, including a restaurant, pool, fitness center, and spa.

The resort is a haven for marine enthusiasts. Its proximity to Bali’s rich marine life offers world-class diving and snorkeling opportunities. Guests can also indulge in sunrise beach walks, local cuisine, and eco-tourism activities. Historical sites, including the temples of Tirta Gangga and Besakih, are easily accessible. Book now on IHG

Vignette Collection, IHG’s premier collection brand, focuses on providing unique experiences. It targets the next-gen luxury travelers, offering stays that intertwine responsibility, community, and local culture. This is all backed by IHG’s renowned reputation and loyalty program.

Rumah Luwih Bali’s inclusion in the Vignette Collection in 2024 will place it alongside global properties. These include establishments in Portugal, the U.S., Australia, Thailand, and Dubai. With 18 more hotels in the pipeline, the Vignette Collection aims to boast 100 hotels by 2031.

Note: Data accurate as of 30 June 2023.

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