Marriott Bonvoy introduces an AI search tool through its Homes & Villas platform, transforming how travelers find their perfect vacation home.
This new feature allows users to input natural language descriptions of their dream holiday, offering a customized selection from over 140,000 properties worldwide.
Travelers can include as little or as much detail as they’d like through this easily accessible and user-friendly search functionality, alleviating the stress that selecting a vacation property might otherwise present. A few sample searches include:
- I want to travel to London, Paris or Vienna and stay in city center
- Best A-frame home in the mountains with a fireplace and stunning view
- I want to take a trip to California this summer where I can bring my dog
- I’m looking for a private villa in Asia for 6 people with a butler
- I need a beach front home in the Caribbean perfect for a bachelorette celebration
The results will suggest destinations and identify specific properties that meet the criteria entered in the search bar or close alternatives that meet as many of the descriptors as possible. In addition, the results will include useful information such as weather and things to do at the location based on the criteria, such as hiking, sightseeing, or dining. Visitors to the site will have the option to use the new or traditional search functionality.
“Using the latest technologies, our new AI search tool breaks new ground among vacation rental platforms by allowing travelers to search without a specific destination. Consumers can focus more on the experiences they are passionate about and the amenities on their ‘must-have’ list to reveal their next memorable travel adventure,” said Jennifer Hsieh, Vice President, Homes & Villas by Marriott Bonvoy.
“With natural-language search, we’re able to play matchmaker, helping travelers effortlessly discover the perfect but perhaps unexpected property and destination among our global collection of extraordinary homes available on the Homes & Villas by Marriott Bonvoy platform.”
Homes & Villas by Marriott Bonvoy offers an array of premium and luxury vacation rentals, from beach getaways to mountain retreats. Booking through the platform not only ensures a stay in vetted, high-quality homes but also allows travelers to earn points with the Marriott Bonvoy program, enhancing their travel experience with free hotel stays and unique experiences.
This search with AI functionality is part of Marriott International’s commitment to leveraging technology to enhance customer experience. Developed in collaboration with Publicis Sapient, it marks a significant step in providing personalized, seamless travel experiences. Initially available on the website, it will soon expand to mobile platforms, making dream vacations just a description away.
