River Rock Hotels and Resorts has officially expanded in the Imereti region with the addition of the Ethno Sazano & Wine Hotel, deepening its footprint in Georgia’s emerging hospitality scene.
Located in the picturesque village of Zeda Sazano in Terjola Municipality, the property blends heritage architecture, natural beauty, and modern comfort under the River Rock brand starting May 1, 2025.
The Ethno Sazano & Wine Hotel offers a unique blend of old-world charm and modern luxury, nestled amidst stunning natural landscapes. Guests will enjoy a variety of accommodations across 30 rooms, including a meticulously restored 170-year-old traditional Georgian “Oda” house, a modern 21-room hotel building completed in 2023, cozy cottages, and exclusive wine cellar experiences. The hotel also features a restaurant with an open kitchen, masterclasses in traditional Georgian cuisine, an indoor
pool, conference facilities.
“We are delighted to welcome Ethno Sazano & Wine Hotel to the River Rock Hotels and Resorts family,” said Bugra Berberoglu, CEO of River Rock Hotels and Resorts. “At River Rock, our vision is to create authentic, memorable hospitality experiences by blending local heritage with international service standards. With a rapidly expanding portfolio across Georgia and beyond, we focus on lifestyle, resort, and luxury, boutique segments — always with a commitment to excellence. Ethno Sazano, with its rich Georgian spirit and unique character, represents exactly the type of special property we are proud to stand behind. We look forward to introducing our management philosophy to this beautiful region of Imereti.”
The property owner, Mr. Levan Chanturidze, founder of Sazano Wine Company, said, “Collaborating with River Rock Hotels and Resorts was a natural choice for us. Their professional management approach, deep respect for local culture, and commitment to quality made them the ideal partner for Ethno Sazano. We are excited about the opportunities this partnership will bring for our hotel and the wider region.”
Unay Turkoz, the General Manager of River Rock Hotels and Resorts Georgia, commented, “River Rock’s vision is to create unique and authentic hospitality experiences. Ethno Sazano represents a perfect blend of history, culture, and modern comfort, aligning beautifully with our brand philosophy. We are looking forward to delivering a new standard of service excellence in Imereti.”
As River Rock Hotels and Resorts continues its expansion journey, new openings and exciting projects across different Georgian cities will be announced in the near future.
For those seeking a quiet, wine-soaked retreat surrounded by nature, history, and hospitality, this new hotel offers a memorable experience in one of Georgia’s most underrated regions. Whether you’re savoring a glass of local amber wine or learning to cook khachapuri in an open kitchen, this is where tradition and tranquility come together—beautifully curated by River Rock.
