The Savoy Signature Hotel Collection located in Madeira, Portugal offers a long-lasting legacy of a growing portfolio of unique hotels and resorts, each with its own distinctive value proposition, concept and audience, where every experience reflects the property’s surroundings and welcoming spirit.
And, now with the increasing interest from U.S./Canadian travelers seeking luxury experiences in Portugal, the hotel group is strongly positioned to grow its audience in this important market segment.
“The Island of Madeira is a very desirable destination for U.S. and Canadian travelers looking to get away from it all and experience something out of the ordinary, such as experiencing the UNESCO-protected Laurel Forest and the myriad of mountain and ocean activities in a year-round destination with eternal spring temperatures,” said Ricardo Farinha, Chief Commercial Officer.
“Each hotel within the collection has its unique concept targeting different travelers and speaking of specific audiences, making Savoy Signature a diverse collection that seeks to respond to the expectations and needs of different segments.”
Aligned with the collection’s efforts to attract U.S. and Canadian travelers to the destination and the collection, Savoy Signature has enlisted a U.S. Public Relations agency in addition to having in-market resort representatives to assist in communication and marketing efforts.
The collection currently consists of six hotels and resorts: Savoy Palace – Tribute Cosmopolitan Resort; NEXT – Connected Sea Hotel; Royal Savoy – Heritage Sea Resort; Saccharum – Hedonist Design Resort; Calheta Beach – Fine Sand All-Inclusive Resort; and Gardens – Panoramic Adults-only Hotel.
Savoy Signature’s featured properties include Savoy Palace, which embodies five-star luxury with the ideal fusion of elegance, contemporary comfort, and friendly service. The design extends the history of the Classic Savoy Hotel by combining a bold and modern style with historical elements, while boasting breathtaking ocean views and opulent grounds. In addition, NEXT Hotel is a concept designed to fulfill the needs of millennial thinking with a high-tech space, embracing a connection with the local Madeiran community. Savoy Palace provides guests with a new level of luxury to the hospitality scene of Madeira and Portugal, while NEXT Hotel provides a technological, contemporary and modern scene.
Later this year the hotel group will launch a new luxury hotel-within-a-hotel concept that will be unlike any other offerings in the collection, providing guests exclusive amenities that will elevate their stay, including escorted airport arrivals and departures, and their very own Guest Experience Personal Assistants (GEPA).