SIXT and Accor

SIXT and Accor Announce Multi-Year Strategic Partnership


SIXT, one of the world’s leading international mobility providers, and Accor, a world leading hospitality group, announce a forward-oriented strategic partnership.

This alliance of two leading European companies within the tourism industry will provide additional attractive benefits for guests and employees of Accor – worldwide and free of charge. This will also increase the global brand visibility for SIXT among business and leisure customers.

As a comprehensive, fully integrated ecosystem, Accor and its wide range of brands offers unique experiences in over 5,200 hotels, 10,000 restaurants and bars in 110 countries, from the economy to the luxury segment. The group’s portfolio includes widely-known names such as Raffles, Fairmont, Sofitel, Mövenpick, Pullman, Novotel, Mercure and the ibis family.

Accor with ALL – Accor Live Limitless, its lifestyle loyalty program, has set new standards in the hospitality industry.  As part of Accor’s “Augmented Hospitality” strategy, the program offers members once-in-a-lifetime but also day-to-day experiences which go beyond the classic hotel blueprint. Members have access to unique experiences across a variety of areas: from travel, wellbeing and sports to dining, shopping and entertainment.

Points packages for ALL members when they book with SIXT

As part of the long-term collaboration, ALL members can collect points for the ALL loyalty program when they book a rental car with SIXT. The ALL members benefit from packages (200 to 500 Reward points for the ALL loyalty program) when they book a car rental with SIXT; this will be added to their existing number of points, meaning more opportunities to enjoy the many benefits of the ALL ecosystem.  

Regine Sixt, Senior Executive President International Marketing, Sixt SE said, “I am delighted to be working with Accor. This strategic partnership is an alliance of two strong brands that will further increase each other’s significance: Two premium brands in the tourism sector are combining their strengths in order to achieve synergies and continue to grow. In the future, SIXT will be the preferred and reliable mobility partner for ALL members.”

Mehdi Hemici, SVP Business Development & Partnerships, Accor said, “We are very pleased to be collaborating with SIXT. This partnership brings together two key players in tourism who are both continuously striving to elevate their loyalty programs and create synergies, with high added value for members. Our relationship with SIXT, an industry leader, will strengthen our lifestyle loyalty program ALL – Accor Live Limitless and further bring to life our “Augmented Hospitality” strategy, providing members globally with more unique benefits and enhancing the guest experience beyond our hotels. Mobility is increasingly becoming a key driver of the ALL strategy and this partnership will allow us to further develop and accelerate it.”

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