Since the beginning of this health crisis, Iberostar Group has taken part in charitable initiatives to deal with the most essential needs arising from the COVID-19 pandemic.
In continuous contact with health authorities and social organizations, the hotel chain has donated food and protective equipment in several locations. Initiatives have been diverse but unanimous: With hotels temporarily closed worldwide, teams have prepared and distributed products from their warehouses to help the situation in their local communities.
Hotels in Europe and North Africa have donated food and textiles, such as sheets and towels, along with 88,000 pairs of gloves, 28,000 masks, 20,000 caps and 800 liters of hydroalcoholic gel, among other protective equipment and cleaning products. Upon instructions from the authorities, the goods were delivered to hospitals in Tunisia (Midou Hospital and Sadok Mokaddem Hospital), Majorca (San Llàtzer Hospital), Marbella (Costa del Sol Hospital) and Lisbon (Curry Cabral Hospital). Donations from the Majorcan Group have also been delivered to the local Government of Fuerteventura, the City Council and other public entities in Madrid, as well as various other food banks and social organizations. Additionally, the Iberostar Club Palmeraie Marrakech hotel in Morocco is accommodating around fifteen health workers.
In Latin America, donations have been focused on the delivery of food to vulnerable groups, such as the 400 children in the Dominican Republic receiving help at the Segunda Milla school in Bávaro. Contributions have also been made to the Specialist Body for Tourist Safety (CESTUR in Spanish) in the Dominican Republic, Bayahibe City Council, the Food Bank of Mexico, the Jamaican Ministry of Public Health and the Abrigo Moacyr Alves Social Aid organization in Brazil. In parallel to this, staff villages and canteens at resorts owned by Iberostar Group have remained open, providing services to the company’s workers living on-site.
Iberostar Group is determined to resume its activity as soon as possible and, according to CEO Sabina Fluxá: “Nothing is more important than the health of human beings and our first thoughts are with those who are suffering from this disease. Our primary concern is the well-being and safety of everyone: it is time to care and act responsibly through the decisions we make, individually and as a company”.