The London, a Luxury Collection Hotel, New York City has officially returned to its iconic name, with the Midtown Manhattan property at 151 West 54th Street once again carrying the London identity that first made it one of the city’s most recognisable luxury addresses. The revival ends a chapter in which the same building traded under two previous identities and places the hotel back into the upper tier of Midtown’s highly competitive accommodation market under Marriott International’s Luxury Collection brand.
A Property With Three Lives
The 54-storey tower on West 54th Street has undergone a series of rebranding moves over its lifetime. It was originally operated independently as The London Hotel NYC, establishing a reputation for its all-suite format and prime Midtown location. In 2019, the property was rebranded as the Conrad New York Midtown under Hilton’s Conrad banner, one of two Conrad properties in New York City alongside the Conrad New York Downtown. The switch to Marriott’s Luxury Collection brand, and now the restoration of The London name, marks the property’s third identity and its return to the positioning that originally defined it.
The London name had long been associated with a particular style of New York hospitality: British-inflected, residential in feel, and pitched at travellers seeking space and discretion over high-volume hotel operations. Restoring the name under the Luxury Collection umbrella, a Marriott brand built around individually curated, destination-specific properties, signals an intention to reconnect with that original identity while opening the hotel to Marriott Bonvoy loyalty programme members.
All-Suite Format and Skyline Scale
The property offers 562 all-suite rooms across its 54 floors, with accommodation ranging from standard suites to the flagship Sky Suite on the 50th floor, which features an open-plan living space, a dedicated dining area and a sound system, alongside unobstructed panoramic views of the Manhattan skyline. Suites reach up to 2,700 square feet, making them among the most spacious guest rooms available in Midtown. Each suite includes a separate living room, Carrera marble bathroom with Byredo amenities, Nespresso coffee machine and a minibar. French doors, flat-screen television with satellite channels and a personal safe are standard across the range.
The hotel was once New York’s tallest, a distinction it has since ceded to newer construction, but its height still delivers the views that define its upper-floor product. Suites on higher floors look out across Central Park to the north and across the Manhattan grid in every other direction, with the skyline visible well into the distance on clear days.
The hotel’s format is explicitly residential in intent. With suites designed to function more like private apartments than standard rooms, complete with separate living and sleeping areas and kitchenette facilities in many configurations, the property is positioned to attract both leisure travellers and longer-stay guests who need more than a standard Midtown room can offer.
Dabble Restaurant, Juilliard Performances and the Daily Epicurean Moment
At lobby level, the hotel’s restaurant Dabble serves New American cuisine throughout the day, offering breakfast from 6am to 11am, lunch from 12pm to 3pm, and dinner from 5pm to 10.30pm. The restaurant is open to both hotel guests and walk-in New Yorkers, and its warm, contemporary dining room is positioned as a neighbourhood option as much as a hotel amenity. The bar programme runs alongside food service, offering classic and crafted cocktails.
A recurring cultural element is also woven into the hotel experience through live performances by students from the Juilliard School, the renowned performing arts conservatory located nearby at Lincoln Center. The sessions take place in the hotel’s public spaces and are intended to give guests an accessible and unannounced cultural encounter during their stay.
The Daily Epicurean Moment is the hotel’s signature hospitality ritual. Offered each afternoon, it pairs artisanal cheeses from Murray’s Cheese with wines from local New York State vintners. Murray’s Cheese is a Greenwich Village institution founded in 1962, now with more than 800 locations across the United States following its 2017 acquisition by Kroger. The pairing ritual draws on the city’s independent food culture and gives guests a structured pre-evening social moment that anchors the hotel’s residential hospitality approach.
Location, Amenities and Practical Details
The hotel sits between Sixth and Seventh Avenues in Midtown, five blocks south of Central Park, within walking distance of Carnegie Hall, the Museum of Modern Art, Radio City Music Hall, the Gershwin Theater on Broadway, Rockefeller Center and Fifth Avenue’s retail strip. The 57th Street and Seventh Avenue subway station is approximately 0.4 miles away, providing access to the B, D and E lines.
On-site amenities include a 24-hour fitness centre equipped with Life Fitness cardio and strength training equipment and Kinesis walls by Technogym, a business centre, and eight event and meeting rooms encompassing 4,735 square feet, with a maximum room capacity of 70 attendees. The hotel operates a daily turndown service and offers same-day dry cleaning, mobile key access and room service. It is pet-friendly, accepting up to two pets per room with a maximum individual weight of 75 lbs per animal, subject to a non-refundable fee.
| The London, a Luxury Collection Hotel, New York City: key facts for travellers | |
|---|---|
| Address | 151 West 54th Street, Midtown Manhattan |
| Brand and loyalty | Marriott Luxury Collection, bookable on Marriott Bonvoy |
| Floors and suites | 54 storeys, 562 all-suite rooms |
| Largest suite | Sky Suite on the 50th floor, up to 2,700 sq ft |
| Suite features | Separate living room, Carrera marble bathroom, Byredo amenities, Nespresso machine, minibar |
| Check-in and check-out | 3:00 pm and 12:00 pm |
| Restaurant | Dabble, New American cuisine, open to the public, breakfast to late dinner |
| Daily Epicurean Moment | Afternoon cheese and wine pairing with Murray’s Cheese and New York State vintners |
| Cultural experience | Live Juilliard student performances in public spaces |
| Fitness | 24-hour gym with Life Fitness and Technogym Kinesis equipment |
| Nearest subway | 57th Street and 7th Avenue station (B, D, E lines), 0.4 miles |
| Closest landmarks | Central Park (5 blocks), Carnegie Hall, MoMA, Gershwin Theater (450 m) |
| Pets | Welcome, max 2 per room up to 75 lbs each, non-refundable fee applies |
| Meeting space | 8 rooms, 4,735 sq ft total, maximum 70 attendees per room |
| Other | Free Wi-Fi, 24-hour room service, daily turndown, same-day dry cleaning, mobile key |
Positioning in the Luxury Collection Strategy
Marriott’s Luxury Collection is designed as a portfolio of independent-spirited, locally rooted properties that carry their own names and identities while benefiting from Marriott Bonvoy distribution and loyalty integration. The London’s return to its original name fits that model precisely: it restores a property-specific identity rooted in the hotel’s own history rather than a corporate banner, while making it accessible to Marriott’s global customer base through both cash bookings and Bonvoy point redemptions.
The relaunch comes as New York continues to absorb strong demand from international luxury travellers. The city’s Midtown hotel market remains one of the most competitive in the world, with new openings including the Kimpton Era Midtown in March 2026 and the voco Times Square in February 2026 adding further options for visitors. The London’s response is to lean into what the building has always offered: scale, height, a residential feel and a central address that few properties can match.
