Hermitage Hotel & Resort, a 59-room luxury property in the Tuscan coastal town of Forte dei Marmi, has officially joined Starhotels Collezione, opening under its new banner on 28 May 2026. The addition marks a significant milestone for Starhotels, as the Hermitage becomes the first resort to enter the group’s prestigious Collezione portfolio, which spans 32 hotels and luxury residences across Italy, London, Paris, and New York.
Forte dei Marmi sits on the northwest coast of Tuscany, roughly 30 kilometres north of Pisa, in a stretch of shoreline known as Versilia. Backed by the dramatic Apuan Alps, the town has been a summer destination for wealthy Italian families, Milanese industrialists, and European aristocracy for well over a century. Quiet, pine-lined, and deliberately low-key, it is considered one of Italy’s most exclusive coastal retreats.
The acquisition was concluded with the Maschietto family, the previous owners of the historic property. Elisabetta Fabri, President and CEO of Starhotels, described the deal as personally meaningful, noting that it took place in Tuscany, where the company was founded 45 years ago. Fabri praised the Maschietto family as sharing the values of a family-owned business in the hospitality sector.
The hotel stands a short distance from the sea, set at Via Cesare Battisti 50 within more than 1.5 hectares of private gardens surrounded by pine trees, with views of the Apuan Alps rising inland. Rather than sitting directly on the beach, the property embraces its green surroundings, with guests reaching the Tyrrhenian Sea by bicycle or through the hotel’s private electric shuttle. Its 59 rooms and suites each feature private terraces or verandas overlooking the gardens.
At the heart of the resort sits Cabana Beach, a poolside area designed to evoke the atmosphere of a seafront beach club without leaving the grounds. Cabanas are set among palms, banana trees, and strelitzias, creating a tropical feel within the Tuscan landscape. The adjacent Cabana Lounge Bar serves as a gathering point through the afternoon and into the evening.
Dining across the property draws directly on the surrounding Versilian region. The Orto all’Hermitage Restaurant focuses on seasonal local cuisine, supported by an on-site organic kitchen garden that also serves as a venue for guest tastings and aperitifs. Alongside the restaurant, the resort offers a more casual selection including pizza and barbecue, catering to families and those seeking a relaxed pace.
Families are central to the Hermitage’s identity under the Starhotels banner. The resort positions itself as the first exclusive family resort in Forte dei Marmi, with a dedicated green space for children and a structured weekly activity programme. Offerings include Lego Lab, Circus Lab, and treasure hunts, alongside daily rituals such as gelato, music, and supervised sunset moments for younger guests, allowing parents to unwind independently.
Future development plans include the addition of a new spa, and the resort is intended to operate across spring, summer, and autumn seasons, extending its appeal beyond the traditional summer peak. Fabri noted that Forte dei Marmi is growing in global recognition as a luxury destination, drawing increased interest from international travellers alongside its traditional Italian clientele, and that bookings continue to grow despite the complex geopolitical backdrop affecting international travel.
For Starhotels Collezione, the Hermitage deepens a portfolio built around distinctively Italian properties, each retaining its own character rather than conforming to a standardised brand template. For Forte dei Marmi, a town historically associated with the Italian elite including the Agnelli family and other aristocratic names, the opening adds a nature-led, family-focused offer to a destination already well served by high-end beach hotels.
Fabri described the property in terms that emphasise restraint over spectacle. “Hermitage does not set out to impress,” she said. “And yet it does. Because it is rare. Because it is hidden. Because, once discovered, it is difficult to forget.”
