Wink in Vietnam is joining the Unscripted by Hyatt brand, marking the global debut of the Unscripted by Hyatt brand and will expand Hyatt’s brand presence in Vietnam to new destinations including Can Tho, Tuy Hoa and Hai Phong.
Six operating Wink properties – Wink Saigon Centre, Wink Danang Centre, Wink Danang Riverside, Wink Tuy Hoa Beach, Wink Can Tho Centre and Wink Hai Phong Centre – have joined the Unscripted by Hyatt brand collection, taking Hyatt’s hotel portfolio in Vietnam from four hotels to 10.
A new location, Wink Hanoi Westlake, is also set to open in late 2026. The combined seven Wink properties represent more than 2,000 rooms across Vietnam’s key destinations, from the country’s largest cities to emerging coastal and cultural hubs.
A Natural Fit for Unscripted by Hyatt
Unscripted by Hyatt is the newest brand in its growing Essentials portfolio that was announced in May last year and is positioned in the upscale segment. Hyatt’s Essentials Collection brands like Hyatt Place (free breakfast, efficiency), Hyatt Studios (extended stay focus, 24/7 Market), and Unscripted by Hyatt (conversion-friendly, unique identity).
With over 40 hotels globally in active discussions to join the brand, the Unscripted by Hyatt brand offers independent properties and small portfolios a light-touch operating model and flexible brand standards.
For properties like Wink, this means transitioning with minimal disruption while tapping into Hyatt’s global scale and the award-winning World of Hyatt loyalty programme with more than 61 million members.
Wink has established itself as a fresh, modern, locally rooted brand with an independent spirit, built on technology and thoughtfully designed spaces for a connected generation. Through the Unscripted by Hyatt flexible, collection-style approach, each Wink hotel will continue to deliver its signature experience while remaining unmistakably Hyatt in quality and care.
What Makes Wink, Wink
Since its first hotel opening in March 2021 with Wink Saigon Centre, Wink has quickly established itself as a made-in-Vietnam lifestyle hotel brand, standing out for its:
- Sleek, chic and vibrant design – Bold interiors that blend contemporary aesthetics with Vietnamese craft and color palettes
- Tech-driven functionality – Seamless check-in, smart room controls and connectivity designed for the mobile-first generation
- Sustainable DNA – From achieving LEED Gold Certification to limiting use of single-use plastics, sustainability is built into every Wink property
- Modern Vietnamese style with nostalgic touches – Design elements that honor Vietnam’s heritage while looking firmly forward
- Celebrating the joy of spontaneity – Each hotel will sprinkle unexpected moments of delight throughout every stay
