Beverly Hills Conference & Visitors Bureau (BHCVB), the city’s destination marketing organization with resources for visitors, media, and travel trade, introduces its new Director of Leisure Sales, DeAnne Yamada.
Yamada’s appointment, which takes immediate effect, aims to strengthen revenue growth targets, and solidify BHCVB’s position as a global leader in destination marketing.
With 21 years’ experience, Yamada brings in-depth luxury knowledge to her role as a sales and marketing executive. Formerly Regional Sales Director at Beverly Hills Car Rental/Luxury Line Limousine Services, Yamada collaborated with a team with over 100 years of collective experience, managing a diverse fleet valued from $50K to half a million. Their focus on 5-star concierge services, ranging from VIP airport meet and greets to partnerships with luxury hotels, set a high standard in the industry.
Her journey began in 2002 in the luxury auto rental sector, where she honed her skills and passion for the field, inspired by her father’s own love for vehicles.
Beyond her professional endeavors, Yamada is an active member of Rotary International, an ambassador of the Beverly Hills Chamber of Commerce, and a dedicated volunteer for Prost Beach Cities.
Julie Wagner, CEO of BHCVB comments: “With leisure tourism expected to continue to spearhead global travel growth in 2024 and her experience in luxury, I am confident DeAnne will be successful in her role to drive international visitors, hotel bookings and local leisure traffic from movers and shakers across business, politics, and royalty. DeAnne’s deep-rooted involvement in the community underscores her commitment to making a positive impact beyond the boardroom. She embodies our mission of not just setting but redefining the standards of luxury travel.”
DeAnne Yamada, Director of Leisure Sales at BHCVB said: “For 150 years, Beverly Hills has been synonymous with luxury. To extend that legacy, BHCVB recognizes the importance of amplifying its international presence, expanding its reach to an aspirational audience. I am thrilled to join this iconic brand to create and strengthen relationships with designated luxury and leisure partners Consortia, Travel Agencies, and Transient accounts and promote Beverly Hills as a relevant and contemporary destination for the new luxury generation.”
