Rachel Louis

Preferred Hotels & Resorts Appoints Rachel Louis

Preferred Hotels & Resorts, the world’s largest global provider of sales, marketing, and distribution services to independent luxury hotels, announced a new leadership appointment within its European team.

Rachel Louis, based in London, now serves as Regional Director of UK & Ireland. This new position is the latest in a series of appointments designed to support the brand’s continued development of new and existing hotel partnerships in the region. Rachel reports directly to Brenda Collin, Executive Vice President Europe.

“We are thrilled to welcome Rachel as the newest member of our team in the UK and Ireland,” said Brenda Collin, Executive Vice President of Europe for Preferred Hotels & Resorts.

“Her expertise in the independent hotel space is long-established and will help us to develop our regional presence while strengthening and expanding partnerships with existing member hotels.”

In her new position, Rachel Louis will focus on the retention and expansion of the brand’s UK and Ireland portfolio, which currently consists of 31 member hotels, resorts, and residences. Prior to joining Preferred, for the last nine years, Rachel founded and operated a commercial hotel consultancy, extending sales representation services to independent, family-owned hotels. A highly experienced, commercial, sales and marketing specialist, she previously led teams at several luxury properties across London including The Dorchester, InterContinental London Park Lane, and Maybourne Hotel Group. Other career highlights include strategic consultancy roles at Bulgari Hotel London and The Zetter Group.

Preferred Hotels & Resorts is the world’s largest independent hotel brand, representing more than 650 distinctive hotels, resorts, residences, and unique hotel groups across 80 countries. Through its five global collections, Preferred Hotels & Resorts connects discerning travelers to the singular luxury hospitality experience that meets their life and style preferences for each occasion. Every property within the portfolio maintains the high-quality standards and unparalleled service levels required by the Preferred Hotels & Resorts Integrated Quality Assurance Program. The I Prefer™ Hotel Rewards program, Preferred Residences℠, Preferred Pride℠, and Preferred Golf™ offer valuable benefits for travelers seeking a unique experience.

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