When you think of excellence in basketball, Dirk Nowitzki is a name that instantly comes to mind.
The NBA legend, known for his loyalty and skill during his illustrious career with the Dallas Mavericks, is now lending his star power to Lufthansa’s new Allegris travel experience.
This collaboration merges Nowitzki’s global appeal with Lufthansa’s reputation for quality and innovation in air travel, creating a campaign that promises to capture the attention of travelers worldwide.
Dirk Nowitzki, born in Germany but celebrated globally, embodies the same international presence that Lufthansa has cultivated over the years.
“Strong roots in Germany, as well as all over the world – that applies to both Dirk Nowitzki and Lufthansa. Dirk is an icon and stands for strong values, charisma and high quality in everything he tackles. This makes him the perfect partner for us and we are delighted to have him on board for our Allegris campaign,” said Carsten Hoffmann, Vice President Lufthansa Brand Experience.
In the campaign film, the 2.13 metre tall Dirk Nowitzki can be seen sleeping in the 2.20 metre long bed of the new Allegris Business Class. Lufthansa Allegris offers a completely new travelling experience on long-haul flights that is unrivalled on the market due to the variety of seats.
All travel classes, from Economy to Premium Economy, Business and First Class, will have new cabin interiors and new seats. For example, in Business Class, passengers can choose between five different seat options, including a suite with doors, a personal wardrobe and a small minibar. A special highlight: all seats in First and Business Class have heating and cooling systems so that travellers can flexibly adjust the temperature to their own comfort level.
The Lufthansa Allegris campaign with Dirk Nowitzki starts today in the USA and will be shown internationally in the coming months, including in Germany.
