Sabre and Scandinavian Airlines Seal Comprehensive Distribution Deal

Sabre Corporation, the technology stalwart backing the global travel industry, has struck a comprehensive multi-year distribution accord with Scandinavian Airlines (SAS).

This pivotal agreement paves the way for Sabre-affiliated agencies to have an upper hand with consistent access to SAS’s fares via the widespread Sabre travel marketplace. Significantly, it also equips SAS with the wherewithal to circulate prospective NDC content.

Kati Andersson, Vice President, Digital Transformation, Scandinavian Airlines, emphasized the necessity of being in cahoots with a paramount travel technology ally to ensure optimum offerings for their clientele. She opined that this reinforced distribution agreement with Sabre is pivotal for SAS’s forward journey in retailing. It ensures that travel agencies will have an expanded spectrum of access to SAS’s content, leveraging both conventional and NDC technologies.

SAS, the flag-bearer airline for Denmark, Norway, and Sweden, holds a paramount place in the Scandinavian travel circuit. The upgraded accord with Sabre buttresses the airline’s fresh distribution framework, set to present travelers with enriched SAS offers via both NDC and EDIFACT.

Alessandro Ciancimino, Vice President, Airline Distribution, Sabre Travel Solutions, delineated their primary objective of magnifying content and distribution choices for their global partners. He expressed his confidence in Sabre’s unique capability of rendering a unified technological solution amalgamating both EDIFACT and NDC content for the global travel ecosystem.

As part of Sabre’s Beyond NDC initiative, the underlying technology infrastructure will burgeon offer- and order-centric airline retailing in the indirect channel. The coming months are slated to witness Scandinavian Airlines joining a bandwagon of over 15 carriers already channeling their NDC content through Sabre’s global distribution system (GDS).

Kathy Morgan of Sabre Travel Solutions accentuated Sabre’s staunch commitment towards magnifying global travel retailing, labeling the SAS agreement as a testament to their dedication.

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