Virgin America launches a “Work Hard, Hawai’i Hard” experience, in partnership with Airbnb. Virgin America and Airbnb are offering those who live in the start-up capital of the world San Francisco a chance to win the ultimate “Work Hard, Hawai’i Hard” escape* with accommodations at an Airbnb estate on Oahu with Virgin Group Founder Sir Richard Branson.
Airbnb aimed at incentivizing Bay Area-based workaholics to make the ultimate #Hawaiiscape with the launch of Virgin America’s new flights from San Francisco to Honolulu, Oahu (as of November 2, 2015) and from San Francisco to Kahului, Maui (as of December 3, 2015).
Virgin America launches the contest sweepstakes today with an irreverent Magnum P.I. inspired video of Sir Richard Branson making his own mental shift from work to play at his home office and a LinkedIn Influencer post from Branson himself explaining why it’s important to refresh and recharge to do your best work. The winner will help co-host the airline’s inaugural launch celebration and learn how to “play hard” with professional kiteboarder and ZOZI guru, Susi Mai.
“Virgin America is one of the best travel brands in the U.S. and now, with the launch of their San Francisco to Hawaii route, the opportunity for us to partner together is fantastic,” said Jonathan Mildenhall, Chief Marketing Officer at Airbnb. “We both offer unique travel experiences generally, but together, we can now offer travelers in Northern California the ultimate bespoke travel experience to Hawaii. The island vacation getaway just got even more magical.”
To enter the #Hawaiiscape sweeps, participants must submit their Elevate number and tell us why they need a #Hawaiiscape. For additional chances to win they can share their entry via LinkedIn, Facebook or Twitter for a chance to celebrate in paradise with Sir Richard and score a #Hawaiiscape prize package. The grand prize experience will include a festive inaugural flight from San Francisco to Honolulu (return flight included), three-night stay at a luxurious beachfront Airbnb estate with Sir Richard as the Airbnb host on the first night, invitation to all launch celebration activities, and an exclusive lesson from professional kiteboarder and ZOZI Guru Susi Mai, courtesy of tour and activity marketplace, ZOZI.
The award-winning airline and Airbnb are also offering a second place winner the chance to experience the inaugural celebration activities, roundtrip flights from San Francisco to Honolulu, a three-night stay at an Airbnb home, among other offerings. The third place winner will receive a $3,000 Airbnb credit and roundtrip flights to Maui. As part of the #Hawaiiscape prize package, all sweeps winners will receive new GoPro HERO4 Session cameras, Avis Car Rental vouchers during their trip, and travel-ready Oru Kayaks. In addition, all winners receive a year of LinkedIn Premium to get the ultimate professional edge when they get back to reality. The first 5,000 fans and flyers who enter the “Work Hard, Hawai’i Hard” sweeps will receive 250 Elevate® points.
* #Hawaiiscape Sweepstakes Official Rules: No purchase necessary.
