Carnival Cruise and Pepsi® Zero Sugar have teamed up with NFL newcomers De’Von Achane, Will Anderson Jr., and Quentin Johnston for the exhilarating ‘Board a Rookie. Return a Pro.’ campaign.
This unique initiative, a highlight of the Pepsi® Zero Sugar NFL Rookie Campaign, invites fans to win a dream cruise vacation, promising to turn rookie cruisers into seasoned travel pros. Emphasizing a blend of sports excitement and adventurous getaways, the campaign showcases Pepsi® Zero Sugar’s dedication to offering unforgettable experiences.
De’Von Achane, a finalist for the prestigious Pepsi® Zero Sugar Rookie of the Year award, has made an impressive impact in his NFL debut season. He is the second player in NFL history to achieve at least 200 rushing yards, two rushing touchdowns, and two touchdown receptions in a single game. Joining him in this exciting venture are Will Anderson Jr. and Quentin Johnston, who themselves are rookie cruisers now equipped with pro cruising tips. The trio, in partnership with Pepsi Zero Sugar, encourages fans to participate in this unique contest for a chance to win a memorable Carnival cruise journey.
“Miami Dolphins running back De’Von Achane emphasizes the thrill of embracing new experiences, whether on the football field or at sea. Partnering with Pepsi Zero Sugar, I am excited to inspire both future NFL rookies and rookie cruisers to embark on exhilarating adventures,” said Achane.
Scott Finlow, CMO of PepsiCo Global Foodservice, highlights the enthusiasm and energy these NFL rookies brought to their first season. “Our goal is to channel this passion into the ‘Board a Rookie. Return a Pro.’ campaign, allowing first-time cruisers to enjoy their own rookie adventure.”
Fans have until February 11 to enter the sweepstakes at PepsiRookieCruise.com for a chance to win their first cruise getaway. This unique opportunity allows them to sail at their leisure over the next 12 months on a Carnival ship, promising a transformative journey filled with adventure, water slides, parties, and new cuisines.
PEPSI® Zero Sugar, the Official Soft Drink Partner of the NFL, continues its legacy as the presenting partner of the Pepsi® Zero Sugar NFL Rookie of the Week and Rookie of the Year award. Pepsi® Zero Sugar also proudly holds the title of the “Official Zero of the NFL” for the 2023-2024 season.