California Luxury Forum

Connections Hosts California Luxury Forum 2022


Connections, the international private community for trusted decision-makers in luxury travel, will host its sixth event in partnership with Visit California from 23-26 October 2022.

The California Luxury Forum, Powered by Connections Luxury will take place in the heart of California in San Luis Obispo County (SLO CAL) and will showcase the Golden State’s finest travel product to 30 hand-picked luxury buyers from the United States and around the world.

The Luxury Forum will connect elite buyers with California destinations and suppliers including hotels, venues and experience providers using the Connections Way – a pioneering and scientific approach to facilitating long-lasting business relationships through memorable, shared experiences.

Caroline Beteta, president and CEO of Visit California, said: “I’m excited to take this exceptional program to California’s incredible Central Coast to really show the breadth of what California has to offer. Visit California is extremely proud of the state’s partnership with Connections, which is a platform unlike anything else in the world. We’re looking forward to welcoming a critical industry segment to SLO CAL this fall.”

Chuck Davison, president and CEO of Visit SLO CAL, said: “Luxury travel remains an important market for SLO CAL. Hosting the California Luxury Forum allows us to showcase our destination and connect with key regional markets across the globe. We are excited for the opportunity to share SLO CAL, partner assets and world-class experiences with the luxury community.”

Greg Reeves, managing director of Connections, said: “Since the launch of the Luxury Forum in 2019, we’ve seen the programme grow from strength-to-strength, with each edition receiving a 100% satisfaction rate from our luxury buyers, resulting in hundreds of thousands of dollars in predicted travel spend to California.

“We can’t wait to introduce SLO CAL to our buyer community, adding another extraordinary Californian destination to their product portfolios. It will be a brand-new experience for many, and the region is ready and waiting to welcome the luxury traveller.”

For more information about Connections, visit

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