ATM Dubai

Arabian Travel Market 2024 Opens on May 6

Arabian Travel Market 2024 (ATM) is opening its doors on Monday, May 6 at the Dubai World Trade Centre (DWTC).

The organizers and representatives from the exhibition’s strategic partners, which include the Dubai Department of Economy and Tourism (DET), Emirates, IHG Hotels & Resorts, and Al Rais Travel, have outlined their plans for the event that will take place until Thursday, May 9.

The 31st edition of ATM is poised to welcome over 2,300 exhibitors and representatives from more than 165 countries, with 41,000 attendees expected under the theme ‘Empowering Innovation: Transforming Travel Through Entrepreneurship’, spotlighting a pivotal area for the travel and tourism industry.

From startups to established brands, ATM 2024 will highlight how innovators are enhancing customer experiences, driving efficiencies and accelerating progress towards a net-zero future for the industry.

The number of participating hotel brands for ATM 2024 has increased by 21% year-on-year, with a 58% rise in new Travel Technology products showcased. Several new destinations will be introduced at ATM 2024, including China, Macao, Kenya, Guatemala, and Columbia, while returning countries include Spain and France, among many others. Upticks across all key verticals with year-on-year growth across all regions participation including ME 28%, Asia and Europe 34%, and Africa 26%.

A dedicated India Summit will take place on the opening day of ATM, highlighting a recent outbound travel boom from the market. Titled ‘Unlocking the True Potential of Inbound Indian Travellers,’ the Summit will explore the dynamics of India as a key source market for tourism growth, as well as current and future opportunities.

His Excellency Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said: “As the host city of ATM, Dubai is proud to continue its long-term strategic partnership with this globally renowned travel event, aligned with the goals of the Dubai Economic Agenda, D33 launched by our visionary leadership to further consolidate Dubai’s position as one of the top three global cities for business and leisure. The transformative theme of ATM 2024 will complement our efforts to create new pathways to growth beyond traditional tourism, as we focus on leveraging the huge potential of entrepreneurship and further accelerating momentum across our tourism industry. The Dubai Department of Economy and Tourism will be joined by 129 stakeholders and partners on the Dubai stand at ATM, a testament to the vibrant public-private partnerships that play a pivotal role in tourism development in the emirate. We look forward to sharing insights into our successful tourism strategy with leaders and experts, and exploring the important themes and trends shaping the future of global tourism, while seeking to unlock new avenues for collaboration and partnership.”

Environmental responsibility in the travel and tourism industry will continue to be a key focus at ATM, aligning with RX’s sustainability pledge and building on the momentum of last year’s theme, ‘Working Towards Net Zero’. ATM 2024 will explore how innovation can be leveraged to help achieve the UN Sustainable Development Goals (SDGs) by building a greener travel and tourism sector for future generations.

Held in conjunction with Dubai World Trade Centre, ATM 2024’s strategic partners are the Dubai Department of Economy and Tourism (DET), Destination Partner; Emirates, Official Airline Partner; IHG Hotels & Resorts, Official Hotel Partner; and Al Rais Travel, Official DMC Partner.

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