In a recent announcement made at Cvent CONNECT in Las Vegas, Cvent, a leader in meetings, events, and hospitality technology, introduced its innovative solution, Events+.
The latest offering from Cvent is designed to enable year-round engagement with event audiences and allows users to exploit the power of video for a more impactful event marketing strategy.
Events+ forms a key component of Cvent’s industry-leading event marketing and management platform. It is engineered to utilize existing event content to create a fully branded, on-demand video library. This feature offers event organizers a novel way to engage audiences and generate interest for future events.
One of the key strengths of Events+ is its compatibility with existing Cvent solutions like Cvent Registration, Cvent Attendee Hub, and Cvent Webinar. It comes with powerful cross-promotion tools, which significantly enhance visibility, registrations, and attendance across an entire event program.
Additionally, it includes an exclusive feature that lets logged-in guests see who from their previous event connections plans to attend upcoming events.
According to Cvent’s Chief Marketing Officer, Patrick Smith, “Events+ acts as a digital extension of an organisation’s event program where attendees will go to binge on curated ‘best of’ on-demand event video content and easily find and register for upcoming events. We’re excited to unveil this new solution to help organisations engage with their audiences year-round, while giving event marketers and planners more opportunities to extend the life of their events and maximise attendance for their event and webinar programs.”
Events+ is designed to tackle major challenges faced by event planners and marketers by increasing awareness for upcoming events and webinars, driving attendee engagement in between marquee experiences, enhancing the use of event video content post-event, and offering a more affordable and efficient solution for online video hosting.
This innovative solution from Cvent marks a new era in the event management industry, promising an enhanced experience for event organisers and attendees alike.