The Society for Incentive Travel Excellence (SITE) has released a new report that unveils the latest trends in incentive travel and motivational events.
The SITE report, titled “Incentive Travel & Motivational Events,” provides comprehensive insights into the evolving landscape of corporate incentive experiences.
Supported by Hilton, the study reflects the perspectives of nearly 100 global corporate event organizers and promises to be a crucial resource for industry professionals.
SITE CEO Annette Gregg emphasized the importance of this research, stating, “In today’s dynamic and rapidly changing event landscape, staying informed through data-driven insights is more critical than ever. Our latest study offers a detailed view of what’s on the minds of industry professionals who are responsible for creating memorable and effective incentive travel programs.”
The report covers a range of topics, including destination selection criteria, planners’ educational backgrounds, and key factors influencing the success of incentive events.
It highlights the importance of safety, health, and security alongside destination appeal and infrastructure in selecting travel destinations.
Kim Napolitano, Executive Director of Industry Relations & Intermediary Group Sales for Hilton, expressed enthusiasm for the project: “At Hilton, we recognize the critical role that incentive travel plays in driving motivation and business success. Supporting actionable research like this is a cornerstone of our commitment to the incentive industry.”
Key findings from the report include the significance of professional development, with many planners having over a decade of experience. Additionally, the study underscores the vital role of partnerships, particularly with Destination Management Companies (DMCs) and hotel representatives, in achieving successful event outcomes.
