Tourism Innovation Summit (TIS) 2024 is set to transform Seville into the global epicenter of tourism innovation once again.
From October 23 to 25, over 7,000 professionals from around the world will gather to explore the latest technological solutions aimed at optimizing tourism processes, enhancing traveler experiences, and fostering sustainability within the industry.
This year’s summit will not only showcase innovative trends but also deliver a significant economic impact on the city, with over 20 million euros expected to be generated.
Under the theme “Elevating travel industry with tech,” TIS2024 will focus on groundbreaking technologies such as Artificial Intelligence, Cloud Computing, Cybersecurity, Business Intelligence, 5G, data analytics, and extended reality.
Additionally, the summit will introduce solutions to measure environmental impact, improve inclusivity, and enhance accessibility across the tourism sector.
As a special feature of this year’s edition, China will participate as the Guest Country of TIS2024.
Boon Sian Chai, Director General and Vice President of International Markets at Trip.com, will present insights into how emerging technologies, particularly AI and data-driven tools, are reshaping the travel industry. Other global leaders will share their perspectives, including renowned travel journalist Ash Bhardwaj, who will explore the motivations driving modern tourists, and Shaon Talukder, CEO and Founder of Geotourist, who will discuss the importance of sustainable, connected, and transparent tourism.
The summit will also spotlight key lessons learned from the organization of major global events, such as the 2024 Paris Olympics, focusing on infrastructure management and cross-sector collaboration.
In a first for TIS, this year’s summit will host the Forum of Innovative Tourism Regions of Spain. Representatives from several regions, including Andalusia, the Balearic Islands, the Canary Islands, and the Community of Madrid, will discuss pressing challenges such as seasonality, managing tourist flows, and creating new value propositions to attract long-haul travelers.
TIS2024 will offer a diverse agenda tailored to various professional profiles across the tourism industry. More than 180 sessions will take place, covering sectors such as MICE, destinations, hotels, travel agencies, business travel, transport, and cultural tourism. Leading industry figures such as Eduardo Santander (European Travel Commission), Julia Simpson (WTTC), Inge Huijbrechts (Radisson Hotel Group), Thijs Koster (City of Amsterdam), and Julie Gregorie (MSC Cruises) will provide their expertise on the future of tourism, industry challenges, and innovative strategies.
In the exhibition zone, over 200 companies will display the latest technological innovations designed for the tourism sector. Attendees will experience innovations such as digital humans powered by generative AI, immersive virtual reality domes offering sensory tourism experiences, interactive avatar guides capable of communicating in 95 languages, and sustainable transport models that combine technology with eco-friendliness.
The Tourism Innovation Summit 2024 is supported by key organizations, including the City of Seville, the Andalusian Government, the Ministry of Industry, Commerce and Tourism, and the World Travel & Tourism Council (WTTC), among others.
