The Norwegian Embassy has officially appointed Müberra Eresin, President of the Hotel Association of Turkey (TÜROB) and Vice President of Eresin Tourism, as the Honorary Consul of Norway in Istanbul. Her new role encompasses not only Istanbul but also an expansive region that includes Kocaeli, Bursa, Sakarya, Tekirdağ, Edirne, Kırklareli, Çanakkale, Balıkesir, Bilecik, and Yalova.
To mark the beginning of her tenure, a formal reception was held at Eresin Hotels Topkapı, co-hosted by Norwegian Ambassador Andreas Gaarder and Müberra Eresin. The event welcomed diplomats, public officials, and prominent figures from the Turkish business community, symbolizing the strengthened bilateral ties between Norway and Turkey.
Expanding the Role of Honorary Consul
Ambassador Gaarder emphasized Eresin’s qualifications during his speech at the reception. “She has an impressive résumé,” he noted, referring to the careful vetting process that led to her appointment. The role goes beyond ceremonial duties, entrusting Eresin with responsibilities that span diplomacy, trade, tourism, and intercultural engagement across the Marmara region.
The appointment arrives ahead of a major milestone: the 100th anniversary of Norway–Turkey diplomatic relations in 2026. Ambassador Gaarder stated that Eresin’s role will significantly contribute to the centennial celebrations, reinforcing both countries’ commitment to deepening ties. “This is more than a diplomatic gesture,” he added. “It’s a step toward more vibrant cultural exchange and collaboration.”
A Strategic Appointment with Tourism in Mind
Eresin’s background in tourism makes her an especially strategic choice for the consul role. As head of TÜROB and a seasoned hotelier, she brings industry knowledge to a sector where both Norway and Turkey have shown growing interest. “Norwegian tourists are increasingly drawn to Turkey,” Eresin said during her speech. “Meanwhile, Norway is becoming a popular destination for Turkish travelers seeking northern lights, fjords, and authentic Nordic culture.”
She also pointed out strong bilateral cooperation in industries such as energy, maritime affairs, automotive, and textiles. “There is immense potential for expanding our economic partnerships. My goal is to serve as a bridge not only between governments but between people and businesses,” Eresin explained.
Personal Reflections and Diplomatic Vision
Reflecting on her journey, Eresin shared how her education and career have shaped her perspective. She studied economics at Marmara University before completing a master’s degree in tourism and hospitality in the United Kingdom. Her professional experience spans both Turkey and abroad, offering her a well-rounded view of international relations and commerce.
“Becoming TÜROB’s first female president was a career highlight,” she said. “Now, taking on the role of Norway’s Honorary Consul in Istanbul is both a great responsibility and a profound honor.” She underlined her commitment to extending her work beyond official duties, pledging to promote cultural exchange, education initiatives, and stronger human connections.
Looking Toward the Future
In her closing remarks, Eresin thanked the Norwegian authorities and the people of Norway for their trust. She also expressed heartfelt appreciation to Ambassador Gaarder for his support throughout the appointment process. A special tribute was reserved for her family and colleagues, particularly her brother Salih Eresin and her elder brother Murat Eresin, who encouraged her to accept the role.
As the Norwegian Honorary Consulate in Istanbul begins a new chapter, Eresin’s appointment signals a renewed focus on sustainable tourism, people-to-people diplomacy, and regional outreach. The coming years may well redefine how Norway and Turkey collaborate—not just through embassies and trade agreements, but through shared experiences and mutual respect.
