TUI has signed an exclusive three-year agreement with Antalya-based Rixos Hotel Group.
The partnership includes ten strategically important properties and will enable TUI to offer high-quality accommodation with prime locations, quality food & beverage options, and a variety of offers for children in all markets. The partnership is expected to contribute significantly to the TUI Group’s growth strategy in Türkiye and will be available for TUI customers only, for the summer 2024 season and onwards. *1
“We are thrilled to announce our strategic partnership with Rixos, one of the leading hospitality Groups in the region. Türkiye is an extraordinarily important destination for us, and we can build on a very good partnership which developed over more than a decade. This agreement will strengthen our cooperation further and supports our strategy of an exclusive hotel portfolio. It will enable us to offer our customers exclusive access to some of the best hotels and attractions in Türkiye and Croatia, which we believe will be a key driver of our growth in these destinations”, says David Burling, CEO Markets and Airlines at TUI.
The agreement extends TUI’s current exclusivities with Rixos Hotel Group from four to ten hotel units. It offers a broad selection of luxury hotels that cater to all travel preferences, ranging from premium villa accommodations to family-friendly resorts, such as Rixos Dubrovnik with its unique location in Dubrovnik’s Old Town, and the Land of Legends Hotel, featuring one of Türkiye’s largest theme parks. With this range of options, TUI customers are sure to find their ultimate holiday experience.
Exclusivities across all ten Rixos resorts will be made available to TUI’s 13 source markets for the summer 2024 season. TUI’s market position in the UK and Germany will be significantly strengthened through this partnership, aligning with its strategic priorities.
“We’ve enjoyed a long-standing partnership with TUI, and this exclusivity agreement marks a significant next step for us, highlighting the importance of strong partnerships in our industry. TUI is a strategically important partner for our growth, and we’re excited to offer some of our prime properties exclusively to TUI’s guests. This major step forward demonstrates our commitment to our collaboration, and we can’t wait to see what the future holds,” says Akif Tamince, Member of the Board of Rixos Hotel Group.
The agreement includes the following hotels: Land of Legends, Rixos Beldibi, Rixos Downtown, Rixos Park Belek, Rixos Premium Belek, Rixos Premium Bodrum, Rixos Premium Gocek, Rixos Premium Tekirova, Rixos Sungate and Rixos Dubrovnik.
*1. The majority of hotels covered by this agreement are currently accessible to TUI guests across multiple source markets. However, starting from the summer of 2024 and onwards, these hotels will be exclusively available to all source markets and TUI’s guests only.
