The Pacific Asia Travel Association (PATA) announced a new organisational partnership with TCI Research, a leading Travel Data Intelligence Agency awarded by the World Tourism Organization (UNWTO) for its TRAVELSAT Solution and trusted by over 100 destinations, travel brands and organizations globally.
“The COVID-19 pandemic presents a severe threat to the world economy and, in particular, the global travel and tourism industry. As the industry faces one of the greatest threats it has ever seen, PATA has continually highlighted the essential need for industry stakeholders to have trusted and reliable analysis and insights on the most-up-to date data and information in order to enact a measured and balanced recovery strategy,” said Dr. Mario Hardy, CEO, PATA. “Our partnership with TCI Research allows our members to leverage their data and insights to build a more resilient, responsible, sustainable and stronger travel and tourism industry, and I look forward to working with them towards this goal.”
TCI Research fuels destinations’ success through data, setting global proprietary standard analytic solutions for all-size DMOs and travel verticals, with a focus on visitor experience, destination reputation and resident sentiment, combining hybrid analytics sourced from surveys and social/big data. Under the agreement, TCI Research will be the sole content contributor to the industry-related data focused article for both editions of Issues & Trends 2020. They will also have the opportunity to share market trends, data and analysis to PATA members.
Olivier Henry-Biabaud, CEO, TCI Research, said, “We are delighted strengthening our data partnership with PATA and look forward to providing members with insights they need to navigate in rough seas. Mapping today’s shift in travellers’ sentiment and its related impact in destinations’ competitiveness requires timely, unbiased and careful data interpretation. Our team is willing to team up with PATA experts and go the extra mile to support the regional travel rebound.”
The first edition of Issues & Trends by TCI Research, providing 19 recommendations to battle the COVID-19 impact on destination reputation, will be available on the PATA Store on May 19, 2020.
