Founded in 1951, the Pacific Asia Travel Association (PATA) is a not-for-profit membership association that acts as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research, and innovative events to its member organisations, which include government, state and city tourism bodies; international airlines and airports; hospitality organisations, and educational institutions, as well as youth members across the world.
The PATA network also embraces the grassroots activism of the PATA Chapters and Student Chapters, who organise numerous travel industry training programmes and business development events across the world.
Thousands of travel professionals belong to the 31 local PATA Chapters worldwide, while hundreds of students are members of the 15 PATA Student Chapters globally.
The PATAmPOWER platform delivers unrivalled data, forecasts, and insights from the PATA Strategic Intelligence Centre to members’ desktops and mobile devices anywhere in the world. PATA’s Head Office has been in Bangkok since 1998. The Association also has an official office in Beijing.
Visit PATA.org for more information.
The Pacific Asia Travel Association (PATA) has honoured tourism organisations that have supported the association for more than 50, 60 and 70 years during the PATA Annual Summit 2026 in Pohang, South Korea. The recognition […]
PATA Honours Tourism Members With 70 Years of Partnership Read More »
The Pacific Asia Travel Association (PATA) has relaunched its PATAmPOWER tourism data platform with a redesigned interface, expanded datasets, and improved analytical tools aimed at travel industry professionals across Asia Pacific. The upgraded platform was
PATA relaunches PATAmPOWER with new data tools for travel industry professionals Read More »
Photo (L/R): Ji Xiaodong, Chairman, China Chamber of Tourism; Guoliang Wu, Secretary-General, China Chamber of Tourism; Noor Ahmad Hamid, CEO, PATA; and Henry Oh, Chair, PATA, during the MoU signing ceremony. The Pacific Asia Travel Association (PATA) and
PATA and China Chamber of Tourism Sign Partnership Agreement at PAS 2026 in Korea Read More »
The Pacific Asia Travel Association (PATA) has signed a new partnership agreement with Filtrum Inc. to support efforts aimed at reducing microplastic contamination in drinking water across the tourism sector. The Memorandum of Understanding was
PATA Partners With Filtrum to Address Microplastics in Drinking Water Read More »
The Pacific Asia Travel Association (PATA) has signed a new partnership with TOP25 Restaurants, an artificial intelligence-powered travel ranking platform, as the organisation steps up its focus on gastronomy tourism across the Asia Pacific region.
PATA Wants Better Food Experiences for Travellers Across Asia Read More »
The PATA Annual Summit 2026 has brought together more than 550 delegates from over 35 destinations in South Korea, as tourism leaders gather to discuss resilience, sustainability, and the future of travel across the Asia
PATA Annual Summit 2026 Draws 550 Delegates to South Korea Read More »
The Pacific Asia Travel Association (PATA) has elected Henry Oh, Chairman of Global Tours Ltd., as the new Chair of the Association during its Annual General Meeting held in Gyeongju, Korea, on May 12, 2026.
PATA Elects Henry Oh as Chair at 2026 Korea Summit Read More »
The Pacific Asia Travel Association has honoured five travel and tourism leaders from across the Asia Pacific region with its highest individual awards at a ceremony held during its annual summit in South Korea. The
PATA Recognises Five Asia Pacific Tourism Leaders at Annual Summit in South Korea Read More »
The Pacific Asia Travel Association (PATA) has confirmed the full programme and speaker line-up for the PATA Annual Summit 2026 (PAS 2026), set to take place from May 11 to 13 at Lahan Hotel in
PATA Reveals Speakers’ Line-up for PATA Annual Summit 2026 in South Korea Read More »
The Pacific Asia Travel Association has chosen Macao, China, as the host city for PATA Travel Mart 2027, with the three-day event scheduled to run from 20 to 22 September 2027. It will be the
PATA Travel Mart 2027 to Be Held in Macao, China, for the First Time in a Decade Read More »
The Pacific Asia Travel Association (PATA) announced that the PATA Annual Summit 2027 will be hosted by the Sanya Tourism Board (STB) in Sanya, China, from May 17–19, 2027. PATA CEO Noor Ahmad Hamid said,
The PATA Foundation today announces the appointment of a new Board of Trustees, the governing body entrusted with guiding the organisation’s strategic efforts to ensure that the next generation across Asia Pacific is equipped with
PATA Foundation Announces New Board of Trustees in 2026 Read More »
