The Pacific Asia Travel Association (PATA) has relaunched its PATAmPOWER tourism data platform with a redesigned interface, expanded datasets, and improved analytical tools aimed at travel industry professionals across Asia Pacific.
The upgraded platform was unveiled on May 13 at the PATA Annual Summit 2026 in Korea. The relaunch marks a significant enhancement to the association’s flagship data resource, which consolidates visitor arrivals, aviation, expenditure, and forecast data into a single dashboard.
PATA CEO Noor Ahmad Hamid said the platform had been rebuilt around user needs. “This upgraded version of the PATAmPOWER platform has been redesigned with our users in mind,” he said. “The platform is now easier to navigate, which naturally leads to more instantaneous access to the insights needed for decision makers.”
The revamped PATAmPOWER features a modernised dashboard design alongside improved filtering, visualisation, and export capabilities. PATA says the changes enable more intuitive navigation and more efficient data analysis for a broad range of industry users.
Who the platform serves
PATAmPOWER is designed to support governments, destination management organisations, national tourism organisations, and professionals across the aviation and hospitality sectors. Researchers and analysts also form part of the platform’s intended user base.
The platform provides monthly international visitor arrivals to destinations across Asia Pacific, annual visitor profile data, and average visitor expenditure figures. It also includes monthly scheduled inbound flight frequency and seat capacity data over a 12-month horizon, as well as forecasts broken down by origin market.
PATA works with official government tourism authorities and aviation data provider OAG as its primary data sources, giving the platform a foundation in verified, official statistics.
Access and membership
Access to PATAmPOWER is a membership benefit. PATA members receive either full or tiered access to the platform depending on their membership level. The dashboard is available through the PATA InfoHub account portal.
The relaunch positions PATAmPOWER as a more competitive tool at a time when data-driven decision-making is increasingly central to tourism strategy across the region. Asia Pacific remains one of the world’s most dynamic travel markets, and the pressure on destinations and industry bodies to interpret visitor trends quickly has grown considerably in the years following the sector’s post-pandemic recovery.
For destination managers and government tourism bodies operating across multiple markets, platforms that centralise data from aviation, arrivals, and expenditure into a single interface carry significant practical value. The addition of forward-looking flight capacity data over a rolling 12-month window extends PATAmPOWER’s utility beyond historical reporting into operational planning.
PATA has not announced pricing changes or new membership tiers in connection with the relaunch. Further details on platform access are available through the association’s InfoHub portal.
