Thailand Privilege Card Co., Ltd (TPC), the operator of the Thailand Elite Card Project managed by the Tourism Authority of Thailand, has announced a significant rebranding initiative aimed at establishing Thailand as a premium long-term residency destination for global elites.
With a focus on key markets such as China, Japan, the U.S., the U.K., Russia, and EU nations, the company projects to contribute over 10 billion Baht to the Thai economy.
Celebrating its 20th anniversary this year, the Thailand Privilege Card has replaced its previous eight membership options with four new distinct packages that align with the “Freedom of Choices” philosophy. These packages offer tailor-made privileges to cater to various global lifestyles, from affluent investors and frequent international visitors to digital nomads, expats, and retirees.
“The company has continuously evolved its services to cater to the international residents seeking long-term residency in Thailand,” said Mr. Manatase Annawat, President of Thailand Privilege Card Co., Ltd. The company has generated more than 50 billion baht over the last 20 years and saw an impressive revenue growth of 210% in 2023 compared to the previous year.
The four new membership categories—RESERVE, DIAMOND, PLATINUM, and GOLD—vary in price and duration, from 5 million baht for a 20-year membership in the RESERVE category to 900,000 baht for a 5-year membership in the GOLD category.
RESERVE: The membership fee is 5 million baht, with a membership duration of 20 years or more. This option is designed for individuals seeking long-term entry and exit to Thailand. Membership can be renewed every 5 years, and members can earn 120 accumulated points annually for redeeming top-tier privileges, including accommodations, travel conveniences, investments, health and wellbeing, and more. The RESERVE membership is exclusively available through invitation and is limited to 100 individuals per year.
DIAMOND: The membership fee is 2.5 million baht, with a membership duration of 15 years and exclusive privileges throughout the stay in Thailand. Members earn 55 accumulated points annually to redeem additional privileges.
PLATINUM: The membership fee is 1.5 million baht, with a membership duration of 10 years. Members accumulate 35 points annually to redeem additional privileges.
GOLD: The membership fee is 900,000 baht, with a membership duration of 5 years. This option is curated for individuals seeking short-term entry and exit to Thailand. Members can accumulate 20 points annually to redeem additional privileges.
All categories offer “Privilege Points” that can be redeemed for exclusive benefits like premium airport services, luxurious accommodations, investment opportunities, and more.
– Stay: Exclusive privileges for exceptional stays in world-class luxury hotels, including benefits i.e. “Stay 1 night get 1 more night,” and room upgrade opportunities
– Travel: Special travel privileges in partnership with leading airlines, featuring personal assistants and welcoming staff at airports, dedicated airport transfers, airport lounge access, as well as perks like private drivers, private yachts, private jets, and private car rentals.
– Leisure: A range of benefits from partnering establishments such as restaurants, entertainment venues, shopping outlets, and sports activities. These benefits encompass discounts, VIP lounges, personal shopping assistance, priority viewing at prominent shopping centers, co-working spaces, and even a “buy-one-get-one-free” movie ticket offer.
– Well-Being: provides exclusive privileges in health and wellness. This includes health check-ups at prominent hospitals, spa services, access to fitness center facilities, and top-tier wellness centers.
– Wealth: Investment-related privileges, including the Wisdom Card (subject to terms), financial and investment advisory services, training seminars, and exclusive packages for health and life insurance.
The company is also collaborating with various sectors within the tourism industry, offering members exclusive privileges such as exceptional stays in world-class hotels, special travel packages, a range of leisure activities, and investment-related benefits.
“For those intrigued by the Thailand Privilege Card, further information is available on the official website at www.thailandelite.com,” Mr. Manatase added.
