Burberry and Frankfurt Airport Retail (FAR), a joint venture between Gebr. Heinemann and airport operator Fraport announced the opening of a new store at Frankfurt Airport.
This new boutique, located in the b of Terminal 1’s Atrium Z, marks the second Burberry store at FRA.
Travelers passing through the new store can indulge in iconic pieces such as the classic Burberry trench coat for both men and women. In addition, the store features the Spring 2024 collection, showcasing clothes, shoes, and accessories including bags, scarves, belts, and hats.
The refreshed Equestrian Knight Design logo, a hallmark of the brand for 120 years, is prominently displayed throughout the collection and within the store, thanks to Chief Creative Officer Daniel Lee. This update breathes new life into the brand’s classic emblem.
The store’s design draws inspiration from London’s architecture, incorporating materials like limestone, cast iron, and elm wood furniture. These elements combine to create a warm and inviting color scheme.
“With the new Burberry store, we are offering travelers at Frankfurt Airport another exceptional shopping experience in the luxury segment. We are very proud to bring Burberry’s special flair and ‘British chic’ to life in the atrium of Pier Z,” says Richard Hoyer, Managing Director of FAR.
Nina Kristin Gür, Head of Retail Key Account Management at Fraport AG, expresses her excitement: “We are very happy to welcome a second Burberry boutique at Frankfurt Airport. Both the new store concept and the product range ideally reflect the combination of the brand’s long heritage and forward-looking ideas. The brand therefore fits perfectly with the expectations our discerning international passengers have of a European airport.”
Jan Richter, Director of Purchasing Fashion, Accessories, Watches, and Jewelry at Gebr. Heinemann, adds, “Burberry stands for the perfect interplay of tradition and innovation. We are delighted to be able to create another great shopping incentive for travelers and offer them an even more spectacular assortment now. The new store transports Burberry’s DNA directly into the terminal and brings a touch of London to Frankfurt. We highly value the very constructive and cooperative partnership with FAR and Burberry and the trust that was put in us.”
Frank Van Loon, President EMIA at Burberry, shares his enthusiasm: “We are excited to be opening the doors to our new travel retail store at Frankfurt Airport’s Atrium Z and to invite all at the terminal to discover the world of Burberry. Reflecting our new creative vision, the store takes inspiration from the architecture of London, offering customers a unique opportunity to explore our latest collections and iconic pieces in a British luxury setting.”
