In 2023, Dubai Mall shattered attendance records by welcoming 105 million visitors, marking a significant 19% increase from the prior year’s 88 million, alongside robust sales figures. The early months of 2024 have already seen 20 million visitors, indicating another year of unparalleled growth.
Mohamed Alabbar, founder of Emaar, said, “These numbers reflect Dubai Mall’s impressive status and mirrors the forward-thinking leadership and strong economy of Dubai. Our mall embodies the city’s vibrant spirit and dedication to excellence, turning the leadership’s vision into a reality. Being an integral part of Dubai’s economic fabric, we play a crucial role in the city’s success and innovation,”.
The mall’s diverse events, promotions, and celebrations of international festivals have been key to attracting extensive foot traffic. Its ability to host major events like the Dubai Shopping Festival and the Dubai Food Festival underscores its status as a prime destination for shoppers and tourists alike.
With its digital presence growing, Dubai Mall’s Instagram followers have reached 1.3 million, highlighting its global appeal. Customer satisfaction scores average at 4.6 out of 5, showcasing the mall’s commitment to providing exceptional visitor experiences.
Dubai Mall has elevated the concept of luxury shopping in 2023, introducing the “Retail Relation” programme in collaboration with premier brands to offer immersive experiences. This initiative has included exclusive collections and high-profile events, further establishing the mall as a luxury shopping destination.
