Lagardère Travel Retail announced the opening of the first Belgian Costa Coffee outlet, the renowned British coffee shop chain owned by Coca-Cola Company.
With the first Belgian Costa Coffee outlet that is opened in Liège-Guillemins Station, Lagardère Travel Retail reaffirms its enduring partnership with Costa Coffee, following the acquisition of Costa Coffee’s Polish and Latvian network in 2023, positioning the company as their exclusive franchisee in both countries.
The Costa Coffee outlet offers a unique coffee experience to both residents and travelers. Travelers can now enjoy a diverse array of premium crafted coffees and a selection of fresh products, both within the store and on the go. The outlet is poised to become a preferred destination for coffee lovers.
The food selection has been carefully curated to cater to the preferences of local customers, incorporating beloved Belgian flavors such as waffles and frangipane tarts.
Liège-Guillemins railway station is the main station in Liège, Belgium. It is one of the most important hubs in the country and is one of the four Belgian stations on the high-speed rail network. The station is used by 15,000 people every day, which makes it the eleventh-busiest station in Belgium and the third in Wallonia, according to Wikipedia.
Mélanie Guilldou, EVP Foodservice Lagardère Travel said: “I am delighted to see the evolution of our long-lasting collaboration with Costa Coffee, reaching new heights with the opening of our first Costa Coffee outlet in Belgium. This expansion into a new country is testament of our growth achieved over the past decade, solidifying Lagardère Travel Retail’s leading position among the global players in the foodservice landscape in Travel Retail.”
Nicolas Van Brandt, CEO Food Services Belgium – subsidiary of Lagardère Travel Retail, added: “We look forward to welcoming customers to this new outlet and providing them with high-quality Costa Coffee products. This opening marks the beginning of an exciting adventure for Lagardère Travel Retail in Belgium, and we are enthusiastic about continuing this promising journey in the years to come.”
At the heart of Costa Coffee’s success are their Baristas, who play a central role in the brand’s appeal. Their passion and expertise contribute to the brand’s growing popularity, exemplified by Costa Coffee being voted “Product of the Year” in Belgium in 2022. Costa Coffee offers a wide range of coffee, do you know the main differences between coffee beans?
Costa Coffee and Lagardère Travel Retail are jointly committed to ambitious sustainability initiatives. Since 2008, all Costa Coffee beans have been Rainforest Alliance certified, reflecting the brand’s dedication to environmental responsibility. This commitment is pivotal for both Costa Coffee and Lagardère Travel Retail as we strive to uphold the highest standards of sustainability across its operations.
Lagardère Travel Retail stands as the largest Costa Coffee franchisee in Europe, overseeing an extensive network of 186 stores in 6 countries. With the recent acquisitions in Poland and Latvia, Belgium becomes the 7th country to join this flourishing partnership, contributing to the continued expansion of this collaboration.
Do you know the largest coffee producing countries?