Lagardère Travel Retail, a leading global travel retail company, announced the opening of “The Gallery In Barcelona,” an innovative hybrid concept that combines a fashion boutique with a stylish gourmet bar.
Located in the departures area of Terminal 1 at Barcelona Airport, this one-of-a-kind space offers travelers the opportunity to indulge in chic shopping while enjoying a relaxing break and savoring top-quality gourmet foods.
Developed internally by Lagardère Travel Retail Spain & Portugal, “The Gallery In Barcelona” is a groundbreaking 700 sqm store that brings together two distinct businesses, fashion, and foodservice, under one roof. Its strategic location beneath the VIP lounge and on the pathway to the non-Schengen boarding gates in Terminal 1 allows the store to attract passengers with high purchasing power, both from domestic and European flights, headed to destinations such as China, the United States, South America, and the Middle East.
“The Gallery In Barcelona” introduces a truly innovative and boundary-pushing concept, immersing passengers in the world of prestigious fashion brands such as Hugo Boss, Montblanc, Lacoste, Calvin Klein, Michael Kors, Max Mara, Swarovski, Tumi, and Longchamp. In addition to these renowned fashion offerings, “The Fashion Bar” presents a gourmet space where travelers can relish exquisite delicacies alongside a carefully curated selection of wines, champagnes, and Cavas.
This opening is another testimony to Lagardère Travel Retail’s commitment to pioneering hybrid concepts, leveraging their extensive expertise in 360° Travel Retail. By delivering comprehensive and immersive experiences to travelers, this unique business model adds tremendous value to the existing offerings at Barcelona Airport, setting it apart as a distinctive and tailored destination within Spanish airports.
Speaking about the launch, Javier Cagigal, CEO of Lagardère Travel Retail Spain & Portugal, said: “The Gallery In is testament to the successful collaboration between Lagardère Travel Retail and AENA, showcasing our commitment to delivering tailored solutions to landlords. This project has not only pushed our business lines to work together but has also provided a valuable opportunity for professional growth and enrichment within our team.”
The fusion of fashion and gastronomy at “The Gallery In Barcelona” presents a remarkable opportunity for passengers to elevate their travel experience. Whether it’s a last-minute fashion purchase or a culinary adventure, this innovative retail space promises to captivate and delight travelers, ensuring that their time spent at Barcelona Airport is nothing short of extraordinary.