Avis First launches premium concierge car rental experience in the U.S., transforming the way travelers begin and end their journeys. With curbside pickup, premium vehicles, and a personal concierge, Avis First redefines rental expectations with a seamless, luxurious experience designed for today’s demanding traveler.
Debuting in select airports and urban centers across the country, the new service combines convenience, comfort, and innovation. It’s not simply a tier upgrade—it’s a reimagination of the car rental journey from start to finish.
Elevating the Rental Experience to First Class
From Curb to Comfort, Instantly
The moment a traveler exits the terminal, their personal concierge is waiting curbside with a climate-controlled premium vehicle. There are no lines, no shuttle buses, and no stress. Once behind the wheel, drivers are connected via CarPlay and ready to hit the road without delay.
Returns are just as effortless. Vehicles are dropped off directly at departures. Avis First handles the refueling at market price, so there’s no need to stop at a gas station. Simply hand over the keys and walk straight into the terminal.
New Standard for Premium Travel
Brian Choi, Chief Executive Officer of Avis Budget Group, stated, “When Warren Avis introduced rental cars at airports back in 1946, he redefined travel. With Avis First, we’re taking that spirit of innovation even further.” He emphasized the brand’s renewed focus on innovation and meaningful value.
Andres Barry, EVP and Chief Commercial Officer for the Americas, added, “It’s not just about getting from A to B faster, it’s about offering something distinct for those who value the luxury of time and service just as much as the drive itself.”
Where You Can Experience Avis First
Launch Cities and Airports
The Avis First service is already live in major airport hubs and metro areas across the United States. It’s available to any customer looking to enhance their travel with premium convenience and efficiency.
| Airport Locations | City Locations |
|---|---|
| Denver, CO | Manhattan, NY |
| Honolulu, HI | Hoboken, NJ |
| Palm Beach, FL | Jersey City, NJ |
| Fort Lauderdale, FL | Chicago, IL |
| – | San Francisco, CA |
| – | Miami, FL |
| – | Orlando, FL |
| – | Washington, D.C. |
| – | Seattle, WA |
What Makes Avis First Different?
Service Features at a Glance
Unlike traditional car rental tiers, Avis First isn’t just about a nicer car—it’s a complete experience built around convenience, personalization, and speed. The offering is also designed to be broadly accessible, not just reserved for elite travelers.
- Personal concierge meets you curbside at arrivals and departures
- Premium vehicle with climate control ready upon pickup
- CarPlay connection and setup assistance
- Fuel refill at market price with no stop required
- No lines, no counters, no stress
This holistic experience is designed to offer freedom and comfort in a world where travelers are increasingly seeking both. Whether arriving in New York or departing from Denver, Avis First offers a consistent, elevated journey.
Designed for the Modern Traveler
The service responds directly to rising expectations around flexibility and convenience in business and leisure travel. By removing the friction points of traditional rentals, Avis First gives customers more time to focus on what really matters—whether that’s closing a deal or beginning a vacation.
With this launch, Avis Budget Group reinforces its leadership in travel innovation, carrying forward a legacy that began nearly 80 years ago. Today, Avis First signals a new chapter in premium mobility solutions.
To learn more about Avis First, visit avis.com/avisfirst.
