IHG Hotels & Resorts amplifies its global partnerships by joining hands with the German football club, RB Leipzig, as the Official Partner for the 2023 – 2024 season.
This dynamic collaboration will feature the IHG logo on the sleeves of RB Leipzig’s jerseys during the UEFA Champions League and DFB Pokal matches. Fans can also expect to see IHG’s presence across digital display boards at the Red Bull Arena throughout the Bundesliga season.
The partnership further consolidates IHG’s commitment to sports, adding to their global partnerships with Major League Soccer (MLS) in the US, European Professional Club Rugby (EPCR), and the United States Tennis Association (USTA). Such associations aim to bring IHG One Rewards members closer to their favorite sports through unique offerings.
Football aficionados will first glimpse the IHG & Resorts logo on RB Leipzig’s jersey sleeves during the German DFL-Supercup match between FC Bayern and RB Leipzig, scheduled for Saturday 12th August at Munich’s Allianz Arena.
With an extensive network of 95 IHG hotels in Germany and 777 across Europe, football fans have abundant choices for accommodations. Whether following RB Leipzig through the DFB Pokal away games or their Champions League adventures, IHG ensures fans have the best staying experience.
Mario Maxeiner, IHG’s Managing Director for Northern Europe, expressed his enthusiasm for the alliance, highlighting the shared goal of both entities in offering unparalleled hospitality. “As a partner for RB Leipzig, we’re thrilled to support the team in their quest for excellence across Germany and Europe,” said Maxeiner.
Matthias Reichwald, CCO RB Leipzig, reciprocated the sentiment, noting the mutual passion both organizations hold for creating memorable experiences. “We eagerly anticipate this collaboration, especially as it promises direct benefits for our fans,” Reichwald added.
For fans eager to rally behind RB Leipzig and seeking the best accommodation, more information on IHG Hotels & Resorts locations can be found here.
