Panasonic Avionics Corporation (Panasonic Avionics) is enhancing its in-flight Live Television sports offering with the addition of the Asian Football Confederation (AFC).
AFC’s competitions are being added to IMG’s Sport 24, the world’s first and only live in-flight sports platform, which is offered exclusively in-flight by Panasonic Avionics. These include all the major football championships in the Asia-Pacific region, including qualifying matches for the FIFA World Cup Qatar 2022™.
It will join a wealth of other content on Sport 24 including NFL, NBA, NHL, tennis’ Grand Slams, golf’s Majors, Premier League, UEFA Champions League, AFC Champions League, European and Asian World Cup Qualifiers, and more.
Sport 24 broadcasts 24 hours a day, 365 days a year, connecting airline passengers to more than 16 hours of premium live content from over 30 different global sports leagues each day. It creates a unique viewing experience for passengers – from the casual to the avid sports fan – which results in a dwell time almost three times higher than the most popular US sports channel.
Dominic Green, Senior Director, Digital Product Management of Panasonic Avionics Corporation, said, “We are delighted to be enhancing the live sports we offer airlines across the globe with the addition of top-flight football from the Asia-Pacific region. Football is one of the most popular live sports we offer in-flight and we are confident that AFC tournaments will prove a hit with passengers from the outset.”
Richard Wise, Senior Vice President, Content and Channels, IMG’s media business, said, “We are delighted to bring Asia’s top national team and club competitions to our audiences and bolster our portfolio. Our long-standing relationship with Panasonic Avionics enables us to broadcast live sports coverage to passengers all over the world.”
The AFC is the governing body of Asian football and one of the six Confederations making up FIFA. Established in 1954 in Manila, the AFC is headquartered in Kuala Lumpur, Malaysia, and comprises 47 Member Associations.
Almost 1,000 aircraft across the globe are installed with Panasonic Avionics’ Live Television service, of which Sport 24 and Sport 24 Extra are an integral part.