YouTube, like many other platforms, has become an indispensable part of today’s leisure.
Every day, terabytes of various content are uploaded for target audiences. Yet, not all videos go viral and get billions of engagement and comments. With the abundance of material, users become pickier and hard to be amazed. So what are the most interesting types of content on YT that meet the preferences of millions of users and start all discussions?
Being aware of the most captivating types of content will help you promote your channel. Yet, there are some other ways to increase the popularity of your videos. If you are retrieving real audience reach, you can buy YouTube comments to give it a little boost and increase your chances of success.
Watching and commenting on someone’s life could have been regarded as a creepy and even dangerous hobby some 15 years ago. Yet, nowadays, video blogs of celebrities and influencers or travelers are hitting the YouTube trends. Thanks to such videos, fans and even haters can learn a lot about the lifestyle of people they admire or despise.
At the same time, for vloggers, it is a great platform for making money with ads, sponsorships, and selling merchandise. For travel bloggers, it’s a great option to show hotels and destinations for their audience.
In a world full of goods and services which pop up every day, it is important to make smart choices. In a search for item recommendations, a modern user will seek assistance on the Internet. In this regard, video reviews have become not only popular entertainment but also a powerful source of marketing.
Marketers and brand managers realized that people tend to trust recommendations and reviews on platforms such as YouTube and launched different campaigns with influencers. Such a strategy is explained by the fact that people prefer consuming content by watching it. Besides, followers can ask different questions in the comment section regarding the product so they will gladly buy a product recommended by their favorite blogger.
With the advent of the Internet, it has never been easier for a wider audience to learn new skills. However, it became a blessing and a curse at the same time. What shortened attention spans and made people more impatient are:
- search engines,
- affordable smartphones,
- social media.
That’s why short informational video tutorials became so popular. In fact, how-tos are the most-viewed and most-commented type of content on YT. 86% of YouTube users claim that they watch and participate in discussions about these videos on a daily basis.
The comedy genre never ceases to be popular in any type of media. Funny videos engage twice more comments than music and educational ones. People enjoy watching hilarious pet vids, memes, sketches, and such content becomes a great stress relief for subscribers of all ages. This fact makes this kind of material so popular.
For today’s computerized world, the phenomenon of let’s play is astonishing. What makes millions of people daily watch someone’s playing instead of trying all those games on their own? Renowned YouTube influencers are earning a real fortune annually by playing different types of games from hits like Cyberpunk 2077 to classics like Minecraft. It was estimated that there are more let’s play viewers than those of streaming services like:
There are several reasons for the popularity of let’s plays, one of them being its affordability. People in low-income countries cannot buy modern computers or consoles and are unable to play new games. Besides, games’ prices are also an issue. Watching and commenting on someone playing for you on YouTube (which is free in most cases) can erase these boundaries.
The last few years can be called ‘the age of challenges.’ People enthusiastically take part in different kinds of challenges (even dangerous and confusing ones) initiated by famous bloggers and influencers. The most prominent example is the charitable Ice Bucket Challenge. It took over all the continents and engaged such outstanding personalities as Bill Gates and Mark Zuckerberg.
Even though there are tons of useful information on YouTube, people prefer watching something more amusing. COVID-19 pandemics was the reason why people began to look for an engaging way to relax and entertain themselves online. Surprisingly, the videos of bloggers commenting on others were exactly what the audience needed. The most important thing about reactions is that they are spontaneous and sincere, which turns out to be emotionally appealing for the subscribers.
Of course, this also applies to travel. Users like to explore and react to destinations and world-famous points with their favorite bloggers. No wonder that ProColumbia video on YouTube got 800,000 views. And what’s more, subscribers are inspired to discuss travel destinations with others in the comment section.
Tops and Best of Videos
This type of YouTube content is extremely popular, as one can create their rating about literally anything in the world. Tops and best of videos are widely spread and commented among beauty and fashion bloggers, have become a breeding ground for marketing and advertising spheres.
The increasing popularity of unboxing vids may seem amazing, but in fact, it is one more sound advertising tool, which influences subscribers’ purchasing habits and decisions. For example, much-in-demand items that bloggers tend to unbox include:
- Expensive gadgets such as iPhones or Samsung smartphones
- Computers and tablets
- Gaming consoles
Yet, it’s not only about marketing. Watching and commenting on unboxing videos has a therapeutic effect, as they are eye-appealing.
Make-up tutorials are the most engaging type of beauty-related content on YouTube, which gets billions of views and tons of comments. Beauty videos haven’t lost their relevance even during the most severe periods of Covid-19 pandemics. There are several reasons for such hype.
First of all, through tutorials people learn how to do make-up on their own so there is no need to take up any offline lessons. Secondly, such material is aesthetic and pleasant to view. Finally, it influences consumers’ decisions, which is an advantage both for brands that gain profit and subs who get product recommendations in the comments section.
Which content type to choose?
Each of the content pieces discussed above has its own features that make it unique and viral. Still, the best part about those niches is that they leave enough room for new ideas that engage the audience to leave comments on YouTube. The most important thing is to be original and find the type that works for you.