Summer traveling family with a young child looking to the island ahead

Family Travel Trends For Summer 2024

As summer approaches and families begin to chart out their holiday destinations, searches for accommodations by families for the summer travel season are already seeing an 8% increase as compared to last year, while flight searches globally are seeing an increase of 21%.

These figures underscore a strong interest in travel this summer, as families look to make the most of the warmer months ahead.

Almost two-thirds (62%) of families rank spending quality time as the main motivator for traveling this year, followed by finding the time to properly relax (58%), and discovering new places (48%), according to Travel Trends 2024 research commissioned by Booking.com.

Aerial view of Dubrovnik old city in Croatia
Dubrovnik

Top global trending summer destinations for families

1. Durres, Albania
2. Tangier, Morocco
3. Marrakech, Morocco
4. Destin, Florida, USA
5. Sevilla, Spain
6. Palma de Mallorca, Spain
7. Tokyo, Japan
8. Gramado, Brazil
9. Dubrovnik, Croatia
10. Madrid, Spain

With over 29 million total reported listings worldwide, in 220 countries and territories and more than 175,000 destinations, families can find the ideal place to stay this summer based on their needs. This includes more than 7.4 million reported listings in homes, apartments and other unique places to stay, positioning Booking as a leader in non-hotel accommodations.

The landscape of family travel this summer is set to redefine the meaning of well-traveled children. Booking.com reveals that kids living in Europe will be globetrotters this summer with 42% of flight searches by Europeans including at least one child. Kids living in Asia and North America round out the top three at 33% and 32% respectively.

Families based in the countries below are burgeoning a generation of young jet setters who, as kids, not only have the opportunity to enjoy the thrills of flying, but ultimately get to experience diverse cultures, cuisines and landscapes from an early age as over half (50%) of all flight searches from the following countries include at least one child.

ROBINSON Club Cyprus
ROBINSON Club Cyprus

Countries with highest % of children included in flight searches

1. Egypt
2. Denmark
3. Poland
4. Sweden
5. Cyprus
6. Czech Republic
7. Belgium
8. Norway
9. United Kingdom
10. Ireland

Booking.com flight search data for this summer also reveals that families in some countries are traveling further afield than others during their summer vacations this year.

Antalya
Antalya, Turkey

Countries with highest % of families traveling to a different continent

1. UAE
2. Australia
3. Egypt
4. Turkey
5. Netherlands
6. Canada
7. China
8. Germany
9. United Kingdom
10. Belgium

Travelers from 55 countries and territories, can currently browse and purchase flights directly through Booking.com’s branded offering to over 4,500 destinations worldwide.

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